Media Literacy, Essay Example

Introduction

Media literacy is a complex issue that requires further investigation and evaluation in the modern era. It is important to identify the resources that are required to effectively adapt to a media-filled culture, whereby there are significant opportunities to achieve growth and change in the context of new ideas for growth and maturity for the average viewer/reader. It is known that “Interactivity as a core factor in multimedia is in some ways closely related to performance and can enable the viewer/reader/user to participate directly in the construction of meaning” (Daley 36). This quote is inspiring because it requires individuals to truly connect with the media on several levels that will have an instrumental impact on personal growth and the ability to be informative on many levels. The media saturates society through Facebook, Twitter, 24-hour news channels, and traditional forms such as magazines newspapers. Therefore, it is essential to identify a personal strategy that enables the reader/viewer to decipher through the hundreds if not thousands of messages that the media delivers on a daily basis so that individuals are better prepared to manage their own degree of literacy effectively.

Analysis

For a website such as CNN.com, there appears to be a clash of sorts between that which is truly newsworthy and important to the lives of many people and that which might be deemed sensationalism to grab readers’ attention and an increased number of views, as well as ratings. This is a complex situation because the network and its accompanying website strive to remain competitive with the needs of its readers/viewers, while also requiring other factors to be considered that might improve their ability to decipher through the messages and to identify those which are most meaningful and appropriate within their lives. The homepage of the CNN website typically has an emerging or news-worthy story that is designed to grab the reader’s attention and to facilitate a response from the reader, perhaps a visceral reaction. This is part of the appeal of online news, as it attempts to draw viewers’ attention to what the website deems as newsworthy and of value to the reader. Although this is not always the case, the website achieves it key objective by attracting the reader enough to at least read the headlines and perhaps read some of the other stories that are listed on the homepage. Nonetheless, it is likely that many viewers will barely scratch the surface of an article because they lose interest or do not understand the backstory regarding the topic to keep reading. This is a key component of the high level of media illiteracy that exists in the modern era and that supports the development of new strategies to encourage readers to become less media illiterate and to improve their literacy regarding issues that generate much attention and focus from the masses.

There are critical factors associated with media literacy that require further consideration and evaluation, such as the tools that support the growth of individuals as they learn how to weave through the messages that they receive online, on television, and in print. Media literacy is more than merely reading stories, as it is about taking these stories in, forming opinions, developing a passion for a topic or an idea, and forming a bond with others who might share or contrast with these views (Media Literacy Project). In this context, it is important to identify the resources that are required to develop a strategy that supports media literacy on a much larger level that will impact society and its people as they develop a higher level of intelligence and/or acceptance of the ideas set forth within a given story or headline.

Overcoming media illiteracy requires the development of new strategies for individuals to take ideas that they read on a website such as CNN.com and to make them their own and perhaps apply them to their own lives in one or more ways. This is how media literacy works, as it enables individuals to transition from simply reading news stories online towards adapting them to their own lives in one way or another. This process engages readers and enables them to recognize the importance of improving their own level of literacy through these opportunities. It is imperative to recognize the value of media literacy as it applies to the human condition in the modern era, particularly as individuals have become increasingly dependent on the news as a part of their daily routines. This process supports and engages readers/viewers in the context of many different situations that enable them to cross over into a world where they have a better understanding of the media and how it impacts their lives in different ways.

Conclusion

Media literacy is a complex and ongoing phenomenon that has a unique impact on the lives of individuals. Many websites influence how people interpret the news, such as CNN.com, as they only tend to scratch the surface of news without any real opportunity to formulate opinions regarding the topics that are within. Therefore, it is important to identify some of the issues that are common in these stories and to recognize the importance of developing new approaches to stories that will have a positive impact on the response from readers/viewers. Media literacy is an ongoing process that requires the full attention and focus of individuals in order to accomplish the desired goals and objectives, while also considering the value of developing new perspectives that will encourage readers to take greater steps towards formulating their own opinions regarding stories and topics that may impact their own lives on many levels.

Works Cited

CNN.com. 11 May 2014: http://www.cnn.com/

Daley, Elizabeth. “Expanding the concept of literacy.” Educause, 11 May 2014: https://net.educause.edu/ir/library/pdf/erm0322.pdf

Media Literacy Project. “What is media literacy?” 11 May 2014: http://medialiteracyproject.org/learn/media-literacy