Media Technology for Business, Research Paper Example

Executive Summary

The concept of utilizing extensive digital materials to handle particular events has become a common ground of operation at present. Relatively, no matter what the event is, it could not be denied that the involvement of digitalized presentations have become a common trend. However, if every organization or every family [or individual] would have to consider buying their own equipments for the development of such presentations and creating memorable events, the choices might be considered impractical.

This is where the role of ZEAL Events Management operations comes in handy. The organization is dedicated towards providing the clients with the best source of materials they need to create an event that would best suit their needs. If in case the clients would prefer full service, ZEAL also offers several event-packages that would fit both the demands and the price range that the clients are best able to contend with. With such resources and package services offered by the organization, it hopes to make a distinct name in the industry of events management through fully utilizing the benefits of technological media operations and materials that are available in the market today.

Company Profile     

The organization is situated in London and is able to serve areas at within the city and even outside the outskirts of the said area-location. To be able to connect with client and create as well as close deals, there is an operating website that the company manages. This particular website is considered as the official portal that is used by the organization to promote, introduce and further market the services and products they offer.

Target Area for Operation:

Mission

It is the primary mission of the organization to help clients crate more remarkable events for their families, their friends and their businesses. It is understood by ZEAL that several business organizations depend so much in their capacity to create remarkable events that would create better sources of profit for their operations. To help them accomplish such desire, ZEAL intends to give the most effective process of determining the capacity of businesses to embrace their capacity of developing into a more innovative entity especially when it comes to creating events that would create a good reputation for their business and the products they offer in the market.

The aim of most events is to impress; with the use of high-tech gadgets and materials as well as the strategic ways of using them, it is expected that every event would be as spectacular and impressive as needed. The quality of every event produced for such context or purpose would depend on how much effective technology and media are used to determine the course of development that each event is supposed to create. With businesses becoming more dependent on such events, it is essential that they are given the proper chance to make the mark they want to create among their target consumers in the market.

Objectives

ZEAL’s Objectives could be noted to focused to operations as follows:

• to manage the demands and expectations of clients depending on the types of events that they are aiming to produce or handle
• to help the clients draw the line between good presentations and necessary business developments that these presentations are likely expected to produce
• to assist clients in choosing the right materials and resources they need to make sure that their presentations get the best effect need for the entire program to be remarkable to the audience
• to make audio and visual resources work together for the sake of making expansive and expressive conditions of presenting the products and services of businesses [and/or the memories that families want to preserve in relation to events that they may want to hold].

Company Structure

The company’s headquarters is located in central London. This location is considered extensive and practical enough for the organization to reach out to major clients it hopes to serve.  The command process among the hierarchical positions held by the company’s major officers could be noted as follows:

Under this particular flow of command, work center supervisors are expected to oversee the situations per event-project while section leaders are expected to be the command post in every division established to create more responsive events that are dedicated to properly managed operations especially relating to the use of audio-visual materials during the program.

Services and Products

The major operations of the organization follow a particular flow of events:

Take note from this diagram that the process of each transaction with a client starts with research of concept whereas the clients are to be asked with what they want out of the event. If the business organizations are dedicated to creating more clients out of the events they hope to hold, ZEAL would do much to make sure that their reputation and the pattern of recognition they desire is featured in the event as well as with every presentation that comes along with it.

Even in instances when rental services are required from ZEAL, the administrators are willing to extend assistance to the clients, in as much as they need. In instances when clients prefer the event-package services, ZEAL takes into account to oversee the events from the point of planning towards the point completion. This is the reason why it is very important for ZEAL operators that they are given clear information by each client as to what type of service they actually want to receive from the company. Only through this would the administrators be able to create relative adjustments to make sure that the clients’ demands and needs are met and their goals are achieved accordingly.

Target Market and Sales Strategy

Families and individuals handling special events:

Most likely, these members of the market would like more to rent the available materials offered by ZEAL. Most of the time, families and individuals hold smaller events in smaller venues requiring less critical events management operations.

Business Organizations and other Non-Profit Entities

These clients often hold larger events in larger venues which usually require full-event packages. In this regard, it is expected by ZEAL that when clients come from this sector, giving them the best type of service package they might best gain benefit from would be a good source of competence in handling business and transaction with them.

To market the services and products of ZEAL, it engages in social media marketing as well as website-based press releases that will improve the way it is viewed by major clients in the market. Getting their attention and interest in what the business offers is believed by ZEAL administrators as the beginning of each business transaction.

Financial Planning

The financial planning procedure taken into account by ZEAL with its major clients it hopes to serve starts with the establishment of trust. The clients are then given the chance where their money would go and how they would be used accordingly in relation to the program-services they are going to receive from the company. Through such justification, the clients are given the chance to monitor the way their money is used accordingly for the development of a good program as expected.

Product Supplier

The product suppliers range from Microsoft to IBM. The products offered by these companies might be pricey but the quality of such products are relatively needed to establish the asset-line for the organization in its aim of operating fully for the market it hopes to serve. With regular maintenance of such gadgets and tools, the need to repurchase materials could be further controlled accordingly.

Rental Packages

Noted below are some of the rental rates that ZEAL offers to clients:

Conclusion

In conclusion, it could be understood that ZEAL hopes to provide services specifically needed by their target clients. May it be an individual or an organizational client, each customer of the organization deserves to be attended to properly. In this case, it could be realized that ZEAL is prepared to make sure that all the needs of the clients are responded to and their expectations are met accordingly. With the operations of the business, the services and products they provide the clients with are designed to be specifically dedicated to the excellent use of media technology to create remarkable programs that are able to deliver results as expected by the clients.

References

Horrigan, John (May 2007). “A Typology of Information and Communication Technology Users”. Pew Internet and American Life Study.

Ito, Mizuko; et. al. (November 2008). Living and learning with the new media: summary of findings from the digital youth project.