Memory Definition and Analysis: Olay UK, Essay Example

Marketing Strategies through Learning and Memory Definition and Analysis: Olay UK

Introduction

Marketing a particular product is somewhat one of the core functions that hold a business high enough in creating a distinct mark in the market it hopes to serve and influence. It could be noted that this is the reason why organizations today spend much time and money to be able to create the most effective marketing approach that could send the most correct message to the public thus influencing them to appreciate the services and products presented by the said organization in the market. This process, however, involves particular strategies that involve the need for the marketing administrators to see through the consumers’ demands and the ways by which such demands are duly responded to. Marketers also need to see to it that they are updated on how well the consumers are accepting what they offer. Relatively, it is through this measurement of values that the market becomes more interested on the concept to public development and connection that the businesses ought to establish with them as part of their primary goals as functioning entities.

In the discussion that follows, focusing on how Olay UK earned good reputation in the local and the international market in Europe shall be given attention to. Examining the company’s application of what is noted as memory and learning process as the primary concepts of their marketing strategy shall be used to identify how effective Olay UK’s approach is in determining how the public might react to the matter and be more responsive to the call of the business in inviting them to buy the products offered by the organization.

Brand Marketing

First to note in marketing is the need to establish a determinable brand that creates a distinct effect on the thinking and the perception and buying decisions of the market. Relatively, brand marketing is usually all about the name. Olay’s beauty products, for instance, have been carrying a name that has been established alongside the idea of “natural and manageable beauty” among women. Through the years of the company’s existence, the administrators never fail to find ways to make sure that the market they are trying to influence would be able to note their brand as somewhat trustworthy and is worthy of the price they are going to pay.

Effective brand marketing for Olay caused it to become one of the most trusted brands in the cosmetics industry especially among women who engage in several activities that require such atonement of one’s physical appearance. Most likely, depending on products being served to the people, the approach of the marketing strategy used could vary in form and concentration. For instance, in Olay’s case, the focus of the brand is to culturally affect the thinking of women and help them understand that they need the products that the company offers. With such focus in mind, the company thinks of the right color for the product that will carry its name in the market as it encounters both local and international competition with products belonging to the same genre of category but having the different reputation among the public.

The effectiveness of this process of brand marketing proves to be visible especially that Olay continues to embrace a name that is fully recognizable, especially among the members of the market being influenced by the organization. Women from all over the globe, in return, know that the color combinations gold, white and black all complement each other to introduce Olay’s line of beauty products. Sticking to the same color even when producing other sectors of the said beauty products help Olay beauty lines to be solid enough to be noted as one remarkable brand.

Quality is also a carrier reputation of Olay. When the term Olay comes into the table, the talk about quality beauty products come into mind. It could be understood that quality is something that the company adheres to when it comes to manufacturing the right products for the members of the society they hope to serve. It was just lately that Olay added products that are specifically for men. This adjustment shows how the company wants to expand their market-concentration and more effective in determining how well they are able to affect the overall thinking of the product with regards the items they offer. With high quality in mind, consumers, even the men, know what they are to expect when they chose to buy Olay products.

Marketing through Learning

Marketing through learning is a strategy used by marketers that is usually dependent on how human individuals are able to embrace real knowledge. What makes this strategy effective is the fact that it relies on the desire of humans to know more about something. Getting fascinated with something new is somewhat effective especially in determining the capacity of human to seek something that would fill their desire for development. Most often than not, marketers try to find a way to make a distinct turn on how humans learn and accept new information.

Olay, for instance, uses the internet to introduce new light about their new products. There are times when Olay tries to inform the public about the real value of their products through showing them how the concept of the product began, why the product has been thought of being manufactured and how it is expected to be accepted fully by the market. Giving insight on the ingredients used to produce the said beauty items [or beauty enhancers] is also an informative strategy that is designed to help build up the trust that the consumers have on the product that the business provides.

The way humans learn takes a step-by-step development of realization that later on affects the overall constructive belief of the people over elements that particularly identify with their being. This aspect of effective strategy in marketing could be noted through how Olay tried to establish a new form of connection with the new sector it hopes to engage with, the men. Olay products are notably for the women. Their concentration on beautification techniques are directed towards enhancing the capacity of women to improve themselves and the way they look. With the men, Olay needed to release articles and several pre-launching press releases that are sure to get the attention of the men.

Using good endorsers and effective scripts that would help inform the men as to why they need the new product line from Olay, the company is able to make a mark on the thinking and the ideal process of decision making that male consumers take into account. For those men who have wives, the impact of Olay products on their female counterparts proves to be rather effective enough to convince the men to choose and buy Olay. What makes this decision even sturdier? The information shared through the internet, through pamphlets and through local and international television advertisements help entices the attention and consideration of the individuals targeted thus making it easier for them to learn more and embrace the product further.

Gradually, Olay never fails to enrich the knowledge of their clientele towards a particular process of thinking that basically helps them decide on whether or not to choose Olay products from other beauty-item-brands. What is considered as rather effective is the fact that these information linger in the minds of those who receive them and later on works as a reminder on what product best fits their need or their demand for the beauty products that they are going to trust and use.

Marketing through Memory

Remembering a brand requires distinct marking from the marketers. Not only do marketers need to make sure that the brand of the product they present is remarkable and unique, they also need to make sure that they make a mark on the memory of the market. There are different ways to make sure that this goal is reached. For instance, Olay’s name in itself is unique and easy to remember. Instead of using a two-word carrier brand name, Olay made it simple and easy to recall especially for those who have already been familiarized to what the company is able to offer through the products it opens for public consumption.

Now, the challenge in embracing this process of strategic marketing is the fact that the memory of individuals change from time to time. Depending on the information they receive from media every day, the way they remember particular brand names when they purchase something in the market varies from time to time. How does Olay tend to follow up on such point of memory-based decision making? Going back to the previous strategy on learning, Olay fills the need of the market to know more; thus continuously inspiring them to memorize or to keep the name “Olay” in their minds. Knowing that there are several names of beauty products that have emerged and are still emerging in the local and international market, Olay UK continues to keep its flag steady through continuously creating a path of informative presentations that will retain the interest of the market on what the company is willing to offer, especially in improving beauty-options for the market.

Understanding How Marketing Affects Consumer Behavior

Based on the learning and memory stimulus, marketing product brands such as that of Olay actually mandate a definite turn on how consumer behavior is being shaped through advertising. It is rather effective and obviously impacting that marketing strategies from Olay are making a distinct effect on the thinking process and concerns of the public. Beautifying advertisements imposing that Olay is a product for all [beyond race and gender] continues to be among the strongest foundation of Olay advertisements.

Making the product reputation classy, it gives the market a sense of realization that if they do utilize what the business provides, they would be given the chance to establish in themselves a social status quo that identifies well with Olay products. The classy appearance of the product brand itself and the classy presentation of most of the ads used by the company, Olay remains to be the top choice for both the upper and the middle class economic earner in the market. Through establishing such point of thinking among its clients, Olay remains strongly grounded on the aspects of human thinking that basically and directly relates well to the capacity of the product to provide what is expected by the clients.

Analysis and Reflection

Marketing strategies used by internationally acclaimed organizations like Olay follow a particular pattern of development that involves the need to balance out the vision of their target market as well as addresses the concerns of other members of the society who remain as prospect-clients. Olay aims to serve all; venturing in creating products that serve specific skin needs of males prove this particular goal. Notably, the company is able to make a distinct impact on the market as desired. While other competing brands such as Nivea are getting ample attention from the international market, it could not be denied that Olay remains specifically attractive because of the prestige it suggests. The connection of these products in feeding the ego of the target client increases the feasibility rate of the products of the company to be well appreciated by the market.

True to its sense, the stimulation of learning and memory marketing comes from the ideal understanding implied over the capacity of humans to build up knowledge and be guided by such newly acquired information in making decisions specifically related to the manner by which they purchase their needs. Brain-training the clientele on what they should buy and why they should buy such products offer a great deal of chance for marketers to guide the market accordingly and have the believe that the products offered by the company are necessary and are reasonable enough to be bought at particular price-range.

Overall, the real value of memory and learning based marketing is to train the brain and the thinking process of the buyers as they go to their favorite stores and try to think of what brand is best to define their desires and respond to their demands accordingly. Through increased information and knowledge shared by the business to their clientele, such approach of marketing becomes even more ecstatic and effective.

Works Cited

Adcock, Dennis; Al Halborg, Caroline Ross (2001). “Introduction”. Marketing: principles and practice (4th ed.). Xavier thomas. p. 15.

Kotler, Philip & Keller, L. Kevin (2012). Marketing Management 14e. Pearson Education.

Kotler, Philip; Kevin Lane Keller (2009). “1”. A Framework for Marketing Management (4th ed.). Pearson Prentice Hall.

Goldstein, D.; Lee, Y. (2005). “The rise of right-time marketing”. The Journal of Database Marketing & Customer Strategy Management 12 (3): 212–225.