Mobile Channel Marketing, Essay Example

In a world of modern technology, it becomes a highly necessary condition that businesses take a step forward towards improving the ways by which they intend to reach out to their clients. Following the trend that the market embraces is an important aspect of what needs to be given attention to when performing marketing approaches that are supposed to get the attention and grab the interest of those in the market. Relatively, the emergence of modern technology and communication is an inevitable change and developmental process that businesses could not avoid, but instead use as part of their operation towards a more complex yet more successful way of reaching out to their clients. One specific aspect of such development is mobile channel marketing.

Understanding Mobile Channel Marketing

As the term itself suggests, MCM or mobile channel marketing uses mobiles as the main vessel of sending marketing messages to target clients worldwide. Specifically utilizing the internet and the intertwined network of mobile service providers, businesses tend to create a community of mobile users that they aim to target when they send out marketing messages about the products they want to offer. Among the businesses directly gaining benefits from such operation are those that are engaging in the mobile industry like that of Samsung and Nokia. The brands of mobile phones and electronic gadgets mentioned are among the top-selling brands in a global scale. The effectiveness of reaching out to mobile-users through cloud computing and well-developed mobile marketing has given them the edge to stir up interest among clients who they know would appreciate their products at best.

Targeting, Acquiring and Retaining Consumers via Mobile Marketing

Getting the attention of new clients that businesses could possibly affect could be done in three particular ways as follows:

• Mobile Organic Search

This particular consideration entails the need for websites to be mobile-ready, which means that the CSS design for the websites should be readily able to adjust to mobile setups. This way, users of smart phones would have an easier process of accessing business websites therefore giving them the chance to appreciate what the organizations have to offer.

• Mobile Content Marketing

Immediate sharing of information between peers is what mobile content marketing is all about. Allowing the users to actually share information that attracts them with friends and other people they are socially connected with makes the marketing process much easier and thus improves the popularity measure of the business in the market.

• Mobile App Stores

Creating apps that target clients would actually appreciate shall make it easier for the business to make known of their existence in the market. The more apps the users download, the higher rate of popularity and market influence the business establishes.

Integrating Mobile into Your Omni-Channel Marketing Strategy

Traditional marketing is specifically effective in getting the attention of the market, however, integrating it with the more technical operations of the internet makes it easier for business owners to become more enthusiastic in taking risks and specifically redefining their path in reaching out to the market. Relatively, such integration involves complex decisions that could improve marketing strategies as well as lower down costs for the said operation of improving business marketability.