Mobile Marketing Campaign, Essay Example

There is a rapid growth and massive potential inherent in mobile marketing with respect to the business world together with associated benefit brought about by mobile marketing in the company. Mobile Marketing campaign has the reference to the application of mobile medium in the form of a channel responsible for communication with regard to the brand targeting the end user. This is an innovative addition to the mix of the media and it is associated with immense opportunities offering a direct interaction with the clients and it is also cost effective with regard to the collection of data (Alex & Ben, 2006).

The mobile marketing campaign that could be applied to Entertainment Consultant Company for the purpose of the Business Plan involves the choice of a key word which is responsible for the identification of the campaign or the company, the customers as well as the prospects which is then sent with the help of a text message. On the reception of the text message to the keyword, the details of the sender are stored in the database of the recipient of the campaigns of mobile marketing in the future. The response that has been chosen is also recorded. There is also a provision for a reply through the use of a text message as well as integrating of the existing system for the content that is already customized. This allows for benefits of high magnitude which is provided by the mobile marketing to the clients in Entertainment Consultant Company.

The customers raises their hands in an effort to pass a message about the services they are offered. This leads to the realization of the fact that marketing is not just reserved for the big companies but may also apply to the company of small as well as medium sizes such as the Entertainment Consultant Company. To embrace the benefits of cost effectiveness. Other companies which have also applied the campaign include the Remy Martin where about 1,200 SMS opt-ins have been attracted by the campaign. Kodak has also entered the arena of mobile marketing with the use of the iPhone while Virgin Atlantic has launched some iPhone app to achieve nervous flyers

There is a need for the identification of potential benefits to the company as a result of utilizing the campaign and the desired outcomes. These include the possibility of interactivity where the client is engaged in a dialog. The system is applicable anywhere at any time. There is also a high reach of customer base. There is also a high degree of effectiveness in communication in addition to the epidemic phenomena as a result of the fun factor associated with its application. There is also a possibility for sending specific information in as far as the profile of the consumer is concerned. The medium also facilitates for a deep analysis of the campaign and it is also significantly cheaper in relation to the rest of the marketing techniques (Matt, 2002). There are also some desired outcomes and potential difficulties that are encountered. This results to the failure of success of the brands as a result of lack of integration of the visibility in the overall strategy of the campaign.

References

Alex, M.  & Ben, S. (2006). Mobile marketing: achievement of competitive advantage via wireless technology    NY: Butterworth-Heinemann.

Matt, H. (2002). Mobile marketing: the message revolution. NY: Kogan Page Publishers.