Mobile Marketing, Essay Example

Mobile marketing has been adopted by many companies in selling and marketing their ideas. This is the fastest and reliable way of reaching as many people as possible due to increased mobile use. Most companies are establishing their websites for customers to be able to get access of Company’s information from there.

Toyota

Toyota has collaborated with a global digital marketing company (iCrossing) in expounding its marketing strategies and ideas in motor sales. The information can be accessed through a Toyota mobile site http://m.toyota.com.  The Toyota mobile site offers special rich media experience. This enables consumers to use search functionality of the phone to find new vehicles and used ones. The dealer information, prices and the photos of those vehicles are available in these mobile sites (Philip & John, 2007).

The iCrossing company designed and launched a mobile site for Toyota which has seen increased selling of used cars which was a little bit difficult previously; this is because more customers have now been reached. The buying experience has been made easier and even more enjoyable for the customers, they are able to find right Toyota vehicle for them while they are at their homes (Philip & John, 2007).

The mobile marketing has overcomed the inconveniences that are experienced in the traditional internet lead generation like spam blocking and false e-mail addresses entry by visitors. The mobile marketing is advantageous as dealers just add text addresses to the existing advertisements on the mobile advertisements and promotions. When a customer responds to it, his mobile number is added by the dealer to his database for more communication and mobile advertising (Philip & John, 2007).

Mobile marketing technology has been made successful through by a customized mobile phone website, specific promotions through mobile campaign and text messaging. Mobile marketing it not only about reaching the customers immediately, but it is all about interacting with them when they are engaged with the brand.

NBC Universal

This is an entertainment and media company that was formed in 2004. It was formed by the combination of General Electric’s NBC with Vivendi Universal Entertainment which is part of French Media Group. NBC Universal has 2 television networks in United States, several cable networks and several local stations throughout the country (Dan, 2009).

NBC universal company has doubled video usage share from 5 percent to 11 percent in 2008. This was facilitated by increased mobile sites usage. The marketing of their ideas using the mobile phone sites has been achieved greatly. The more the brands they put on the mobile sites the more the traffic hence the evidence of increased marketing through the phone sites. NBC Universal mobile experienced 400 percent increase in the video views across all the mobile platforms due to more content offer, which includes cable properties like Bravo, Sci Fi Channel and Telemundo etc (Dan 2009).

NBC Universal add video content on the mobile Web sites, this plays a major role in increasing the usage of mobile sites, hence making it the effective way of marketing. The mobile consumers type in an NBC.com or MSNBC.com or CNBC.com and look for the content that is in the company’s site. There is high chance that consumers will click on a piece of video within a second if he visits one of the company websites (Dan, 2009).

The NBC is putting a lot of effort to make consumers realize that the mobile contents and services are readily available to them. The marketing efforts are being targeted and focusing on working together with the carriers for them to teach their sales representatives to create awareness about their services.  This is because the consumer needs to be aware that mobile content is readily available to them (Dan, 2009).

Fox Entertainment Group

Fox Entertainment Group is an American industry which owns terrestrial and studios, direct broadcast satellite television and cable properties. It is controlled and owned by media conglomerate News Corporation owned by Rupert Murdoch from Australia. It engages in development, production and distribution of television programs, films and cable network programming.

Fox Company has been effective in the mobile marketing; mobiles are changing the way brands are rolling out. The rate at which the mobile phone is being used by the consumers is very encouraging to the Fox industry. This has made the Fox Company to put a lot of more efforts towards marketing their ideas using mobile phones. It is using the mobile sites to drive sales throughout the year especially to the young generation. It provides an opportunity to reach for more consumers thus increasing sales (Paul, 2007).

In Fox Company, mobile sites allow marketers to be able to reach their customers whenever they are. The interested consumers who have been interested by a product online are guided on how and where to get the product. Fox Company puts all the features required of the product, their prices and other details thus making the consumer understand more about the products through the phone. Mobile sites have proved to be great selling booster in the Fox Company (Paul 2007).

Coca Cola

First coca cola was invented by John Pemberton in Columbus, Georgia in 1886. It was sold to the public in May 8, 1886.

Coca Cola Company teamed up with the mobile advertising company AdMob, this has enabled it to reach the mobile users in many countries by use of AdMob’s click to video mobile and technology. It uses text and graphical formats on the mobile web pages. This technology targets handsets with video capabilities. In the coca cola mobile site, you can view some bottle films. The coca cola company is in its cutting edge in the use of mobile sites to reach to its customers. Several short animated “Bottle Films” have been created and are available on the company’s website. Mobile phone being a highly personal device is being used by the coca cola company to reach to its customers via mobile sites. This has been made possible by AdMob Company (Mary, 2009).

Coca cola is underway to create a “big teenage hangout” which looks like Facebook; this is to enhance the coca cola to be able to recruit future consumers. Coca cola is using the mobile marketing for it to move forward. Several mobile social networks are being launched by coca cola so as to reach more customers. The recently launched was “Sprite Yard” that was launched in China recently and in U.S, on June, 22 2009. According to coca cola, “Sprite Yard” is not expected to generate money or revenue but to expand the sales through marketing. Coca cola believes that the “Sprite Yard” will be most comprehensive mobile marketing in its business (Mary 2009).

My Business

I wish to start and establish my own company very soon, but the main pillar towards firm foundation and establishment is marketing and selling the idea to the prospective customers. I want to start a mobile web site in which I will post all the products and the services in my company. The site will be very much accessible to all people who will have a mobile phone. I will be taking all views and comments from the customer and directing them to whatever they want without not actually having to come face to face. The mobile site will even enable customer to buy services through their phones. I am very eager to exploit the opportunity on the phone to market and establish my company through mobile marketing.

References

Philip R. & John L. (2007). International marketing. California: McGraw-Hill.

Paul P. (2006). The mobile internet. Washington: Information Gatekeepers press.

Dan B. (2009, February 6). NBC Universal doubles mobile video market share. US: Mobile Marketer press. 12(3), 23-24.

Mary B. (2009, May 18). History of coca cola. New York: New York times publisher. 23(4),14-16.