NFL’s Change of Market to Los Angeles, Essay Example

 National Foot Ball League known to have its base operations in New England is now looking to transfer in Los Angeles in the coming season. NFL owner Robert Kraft has announced of this transfer as means of introducing the said game-league to the new target market. The aim of such announcement is to test whether or not the new market would be feasible enough to appreciate the entrant of the league within the new target group of population. Believably, the said approach to pre-marketing strategy sets the mind of the new market as it is directed to accept the said sport as a primary source of entertainment for the sports lovers in the area.

NFL found that the empty market of Los Angeles promises a new sense of expansion for the said league. Such point of development aims to improve the way the sport affects the general public and the ways by which they embrace a new sense of competition apart from basketball. As of now, the problem of the setup is the place where the games are to be held. At present, there is currently an opening for a temporary stadium for the games; this serves as a trial for the market to be heated up and want for something more as the new stadium is being established for the entrance of the league in LA.

Considering that the market is new to such kind of sport, it is evident that the move is indeed effective enough in providing the market enough time to warm up to what the games is ready to offer the sports enthusiasts with. Practically, such change in market opens several opportunities for the league to create a new sense of marketing, one that would be right enough to get the attention of the public being targeted.