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Nokia Report Summary, Essay Example

Pages: 1

Words: 186

Essay

The article made us realized that despite being a market leader in terms of sales volume, Nokia got beaten by an industry outsider who did a better job of identifying emerging consumer preferences. This demonstrates the importance of keeping a close eye on the external environment. Our team also noted that Nokia applied same competitive strategies in both low-end and high-end phones market which was a mistake. We believe Nokia’s partnership with Microsoft is a smart move because it takes advantage of Windows deep penetration rate in personal computing on a global scale. What surprised us most is Apple’s impact on Nokia’s performance because we always considered Apple to be a competitor of Blackberry and Android-based phones and thought mass-marketers like Nokia do not need to worry. Our team believes that Nokia’s confidence in the new strategy is due to two factors which are Nokia’s massive reach on a global scale and simplicity of Windows operating system. These two factors will ensure that even people with little computing skills will feel confident in buying Nokia’s smart phones and this will be even truer in emerging economies.

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