Offers and Products, Essay Example

The offer differs from the product in that the offer is just a presentation made by the company or individual employed by the company to persuade or influence the customers to buy the product. The offer is a marketing strategy where the customer and any other person is given the information about the product. That is how it is used, its importance, and even prices compared to those of the competitors. After the customer gets all the information about the product, he/she will make a decision whether to buy the product or not. On the other hand, the product is an item that the customer requires to satisfy his/her needs. The customer will choose the product that is of better quality and reasonable price that he/she can afford to pay.

The offers are made in different ways as advertising or marketing. This can be done in fair exhibitions, trade shows, displays on television, broadcasting on radio stations, and online using the internet (Rust & Bhalla 2010, p. 98). Offline marketing and advertising is still used though the world has transformed to the digital era. This is because the companies are producing the products belief that face-to-face marketing gives the employees a chance to interact with many people and give better description and demonstration of the product. In this, the customer has a chance to ask questions about the product which are answered on the spot by the staff marketing the products. Offline advertising and marketing are believed to influence more customers as compared to the online method. This is particularly in the rural areas where customers do not have first hand on formation on how to use the internet.

From the text, internet is the most preferred method of advertising and marketing the products. This is because currently almost every transaction or communication is made online using the internet. The companies marketing the products find it easy to advertise and even supply the products using the online method. The products can be supplied online by communicating between the supplier, customer, and the producer. The company will create its own website where the products and services offered in the company are posted. The company will post how the product is used, the price, and the qualities as compared to the brands offered by the competitors. The company will also post their contacts on the website such that the customers can get in touch after making a decision to buy the product. Many people are accessing the internet frequently, and they can easily access the offers presented by the company on the website (Mohr & Slater 2010, p. 126).

Social media web pages are another online method of advertising and communication between the customer and the companies offering the products. This is because social media web pages like facebook, twitter, histogram and even youtube are the best ways to reach many people. Many people are using this form of communication both the youths and the adults. The companies will create social web pages where the products offered are posted and frequently updated when new brands are introduced in the market. Social media enables the customer to chat directly with the customer and get more information about the products.

Generally, the offers differ from the products but the customers should be given first hand information about the products in the process of presenting offers. This is because after the customers made the decision to buy the product, they will rely on the information given, and they will not go for other brands of the product (Martin & Schouten 2013, p. 220). The companies and organizations offering the products should use online marketing and advertising because of the rapidly changing technology. This will enable the companies to access many customers and make more sales leading higher profits. Offline methods should not be ignored because other people are still transforming to the digital era, and they will be reached using the offline methods of advertising.

References

Mohr, J. J. & Slater, S. F. (2010). Marketing of high-technology products and innovations. Jakki Mohr.

Martin, D. M., & Schouten, J. W. (2013). Sustainable Marketing through the Natural Step. Humanistic Marketing, 231.

Rust, R. T. & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1/2), 94-101.