Positive Impressions of Beautiful People Than Physically Unattractive, Research Paper Example

Introduction

The advertisements that every person come across daily in all types of media are exceptionally attractive and intriguing. Most of the institutions and firms have turned to the use of aggressive advertisements to ensure that they increase their sales and remain profitable. Media advertisement is the most efficient and commonly used marketing strategy by most companies. The most fascinating thing observed from all the advertisements made in the newspapers or television depends in the pictures that are used. All the companies normally sample out extraordinarily beautiful men and women to use in their advertisements.

There are no advertisements that are made using people who are physically unattractive. The reason why all companies are using the beautiful women and men in the advertisement is the psychology of human beings. Research shows that all the people normally form a positive impression and are easily motivated when beautiful people are used in advertisements. This is not the situation when physically unattractive people are used. However, this is not a correct perception concerning how human beings are usually motivated. Physical attraction is particularly valuable and critical but is not the only way a person can be attracted to another person (Kurdek & Schnopp-Wyatt, 2003).

Reason for the perception

The positive impression about beautiful people has been created over time in the minds of people. The principal reason that has led to the development of this impression has been through the advertisements. Most of the advertisements, movies and children fairy tales normally use extraordinarily beautiful men and women as they to convince the audience either to watch movies or to buy the different products (Klohnen & Luo, 2003). Through this various forms of marketing, the perception has been created in the minds of people concerning the importance of physical attraction. A beautiful person is more likely to attract attention and listenership compared to a physical unattractive person. This is because all the major actors in the movies are uncommonly beautiful. In addition, all the pictures printed in the newspapers in advertisements on various products are usually exceptionally attractive hence luring the customers into believing that the products are efficient and extremely appropriate. This perception has been transferred to other aspects of life where physically attractive people are unnecessarily trusted compared to the physically unattractive ones (Singh, 2000).

Secondly, most of the human beings normally want to relate with beautiful people as compared to the ugly people. What most people consider as hot ladies are the physically attractive ladies. All people have transferred the sexual attraction to other aspects of life. People think that sexually attractive people ate also trust worth and hence they develop a positive impression about them. However, this is a wrong perception because there are many factors that influence interpersonal relationship (Kurdek & Schnopp-Wyatt, 2003). Sexual attraction is among the factors but should not be used alone to determine interpersonal relationship between people (Klohnen & Luo, 2003).

Factors that facilitate interpersonal attraction

Physical interaction is an extremely influential factor that determines interpersonal relationship. This is usually referred to as propinquity effect. People should evaluate and interact with a person face-to-face before making judgement concerning how well they can relate. A person normally likes something once he has been exposed to it for some period. By the use of this, people can develop a positive impression concerning the physically unattractive people. The reason being that once they interact with the physically unattractive people, they will get to identify some unique characteristics in these people hence end up liking them and developing a positive impression over them (Singh, 2000).

The other factor that normally influences the interpersonal relationship is the similarity between people. There are various points of similarity that a person can get from a physically unattractive person. The similarities are normally identified between the relating people normally lead to the building of a positive impression over such people. Therefore, people should interact with the physical unattractive people in order to discover the similarities and strengths. Some of the similarities that are indispensable in forming the impressions about people are going to be analysed in the next paragraphs.

Similarity in the social and cultural backgrounds is extremely influential in influencing the interpersonal relationships that will later lead to the growing of positive impression. Al the people in the world normally fall in some specific social and economic classes. When people are willing to interact freely without relying on the physical attraction, there are chances of meeting physically unattractive people, but with whom one may share similarity based on social and economic classes. Through this, people may be able to develop positive impression over such a person (Singh, 2000).

The other similarity that can help reduce the deleterious impression that people have over physically unattractive people in the society is the similarity of activities and interests. Through the interaction of the physically unattractive people in the society, one may discover some similarities concerning the interests and the hobbies of the person. Once people discover that the issues they undertake are similar to those of others, the level of impression concerning them undoubtedly increases (Morry, 2007). This fundamental way enables people to develop the positive impression they can have concerning the physically unattractive people in the society.

Marriage is another extremely crucial factor that determines the impression that a person can have over some group of people. Once people get married, they start interacting at a remarkably close level hence they will start discovering new and unique traits in the other partners. Therefore, it indispensable that people should not depend on physical attraction during the period of choosing the marriage spouses. Through this, people will be interacting with even the physically unattractive spouses. Through this interaction, the impression that the person has over the unattractive people will change because of the experience that the person has had with the spouse (Kurdek & Schnopp-Wyatt, 2003).

Once people will discover some similarities between their way of life and the ways of life of the physically unattractive people, the general impression over such people will change. Most people of the society will start appreciating the physically unattractive and will even trust them with most of the responsibilities and things (Klohnen & Luo, 2003).

Conclusion

The perception that has been fashioned by the society and the advertisements around us concerning the effects of physical attraction are incorrect. One should not look down upon the physically unattractive people in the society. Every person normally has a unique feature that is advantageous to the entire society. Therefore, there is a need of ensuring that we interact with all the people so that we can experience the unique features of each person. Through this interaction, the perception we have over the physically unattractive people will change hence develop a more positive impression.

References

Klohnen, E. C. & Luo, S. (2003). Interpersonal Attraction And Personality: What Is Attractive – Self-Similarity, Ideal Similarity, Complementarity, Or Attachment Security? Journal of Personality and Social Psychology 85 (4): 709–722.

Kurdek, L. A. & Schnopp-Wyatt, D. (2003). Predicting Relationship Commitment and Relationship Stability from Both Partners’ Relationship Values: Evidence from Heterosexual Dating Couples. Personality and Social Psychology Bulletin 23 (10): 1111–1119

Morry, M. M. (2007). Relationship Satisfaction as a Predictor of Perceived Similarity among Cross-Sex Friends: A Test of the Attraction-Similarity Model. Journal of Social and Personal Relationships 24: 117–138

Singh, R. (2000). Attitudes and Attraction: A New Test of the Attraction, Repulsion and Similarity-Dissimilarity Asymmetry Hypotheses. British Journal of Social Psychology 39 (2): 197-211