Process and Location Strategy, Essay Example

As a technology-based organization, Dell Computer participates in a mass customization strategy, whereby it is able to customize is line of products for each individual customer in order to achieve the greatest level of diversity in product variations that meet specific customer needs and preferences. With a mass customization strategy, the organization is able to satisfy its customer base but remain low cost at the same time. Its custom configurations model represents an opportunity to meet customer demands through specifications and to recognize the importance of maintaining a focus on the customer above all else. This is a critical tool that enables Dell Computer to stand above its competitors in providing them with exactly what they want with respect to individual products.

Dell Computer does not have a single distribution center, as it has spread its operations out to ten different countries in order to be successful in maintaining lower costs through localized production in key locations. These distribution centers are highly beneficial in keeping costs low because they are located in desirable areas where operations costs are highly controlled. Furthermore, these opportunities support the company’s mission to develop customized products for its large customer base in different areas where these products will be shipped to consumers without significant delays. This process also supports the development of new strategies to ensure that the firm is effectively prepared to meet customer needs effectively with strategically located production facilities. This is an important step towards the discovery of new approaches to attract and retain customers through value-added strategies to accommodate their specific needs. This process will ensure that Dell Computer is prepared to continue its model of customization to maintain a greater focus on the needs of each customer rather than mass production of the same products without recognizing customer specifications.