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Product Description, Essay Example

Pages: 2

Words: 539

Essay

Treble H is a fashion venture, which deals with a wide range of clothes from children clothes all the way to adult clothes of all gender. Here, the products are clothes of all weather conditions with fashioned fabrics.

Product

The product is made with the current technology in mind, therefore is suits people of all caliber from the rich to medium as well as celebrities. However, the products’ category range does involve all type of people including children (Pierre 236). Children will account for the market sale of almost 30 %, the adult either celebrity or normal will account for 70 % of the market.

Assortment planning is a core factor in the business arena where a retailer has different perspectives on planning cycle. It involves the product timing, supply chains, and category considerations.

Packaging: here, packaging will involve the hygienic handling of the clothes, maintain the quality and lastly enhance selling practices with the use of weight. Therefore, the package of clothes will as well attract the customers at great heights.

After sales services is one way of attracting customers, for instance any customer who will buy clothes on a larger quantity will receive a free transportation discount.

Price

The price rage will base on the size and market structure. Here, prices will be branded according to the size; therefore, adult will have to pay more compared to children. In addition, the most fashioned clothes will have different price to the other old-fashioned clothes. In other words, price will be well determined by the quality of clothes and grading. However, the competitors have their own way of pricing commodities. Unfortunately, the competitor’s price should not be ignored since they are the core determinant for customers to recognize the business. Therefore, the price should be a little bit lower than that of the competitors in order to attract more potential customers.

The selling of the clothes will involve all social media as the internet, radios and television. In addition to the stores and boutique, it is worth to grow to self-company stores (Kühn 120). However, channel design will be one level. Here, the products will move from the manufacture to wholesaler and lastly to the customer. The intermediaries will be argent where they will assist in the distribution and advertising of products.

Promotion

For any give commodities to be known in the market, promotion acts as an essential aspect in passing the information to customers. Product should be promoted via the media, word of mouth, as well as staging road shows (OGC – Office of Government Commerce 120). Staging road shows, radio and televise will be the most effective medium for promotion. Thus, many customers will get to know the types and pricing of the commodities more easily. Here, road shows will take care of the customers who are near to the venture while radio will take care of the far distant customers.

Work Cited

Kühn, Wolfgang and Grell, Martin. JDF: Process Integration, Technology, Product Description. New York, NY: Springer, 2007.

OGC – Office of Government Commerce. Managing successful projects with PRINCE2. London: Publisher the Stationery Office, 2008.

Pierre, Marie. From Product Description to Cost: A Practical Approach. New York, NY: Springer, 2006.

The University of Michigan. Next Generation Weather Radar (NEXRAD) product description document. Michigan: U.S. Dept. of Commerce, National Weather Service, 2009.

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