Electricity has become a basic need for most developing countries worldwide. In this case, offering it as a product in the field of international market is assumed to be a sure win. Nevertheless, it should not be set aside that the current industry for energy exchange is a highly competitive one, hence making any organization aiming to enjoin in the system to have the need to be more alert and specifically aware of the competition that they are in need of facing. What makes the product offered under Japan’s direction is that of its being based on natural gas.
With the intense campaign towards the use of alternative energy, it is assumed that the most effective way of marketing the product could be based on alluring or getting the interest of the market in changing their perception on energy towards becoming more sustainable. Sure, the offer might be of a higher price because of the limitation of the resource for the energy and the fact that natural gas is not that easy to process for purification. Nevertheless, presenting the product with full confidence on how it is able to respond to the current need of the nations, would get the attention of both conservative and well developed markets dedicated to industrialization and development.
It is assumed that such approach in marketing campaign would work both on the domestic market (Japan) and the international market (specifically Europe) especially that both countries are known for being specifically known for their defined campaign towards a more sustainable way of utilizing energy and the resources from which it is derived from. Such distinctive stand on the use and promotion of sustainable energy shall make both markets ready for appreciating the new product launched under the control of the energy industry. Such campaign is then considered strong enough to gain interest and attention of the market the product is supposed to serve.
Steps towards Successful Product Launch. http://www.frost.com/prod/servlet/our-services-page.pag?mode=open&sid=195103959. (Retrieved on September 8, 2013).
Pragmatic Marketing Approach. http://www.pragmaticmarketing.com/resources/6-secrets-of-a-winning-product-launch. (Retrieved on September 8, 2013).