Product Marketing Strategy: Underwater Camera-phone For Travelers, Research Paper Example

Product Brief:

The underwater camera-phone is expected to have the capacity to be used both above and under water. It is the best gadget for travelers who are on the go and would love to take pictures underwater. The water shield that accompanies the gadget shall make it an all-in-one gadget that travelers could use anywhere they are. It is convenient, practical and just right for the market being targeted by the group.

Marketing Strategy:

Since the target market involves frequent travelers, they have to be given the right idea on why an underwater camera-phone would best benefit their needs. One is of course the fact that it is all-in-one. Frequent travelers often find it tedious to pack too many different gadgets in their bags, which they even have to worry about when they move around. With the underwater camera-phone, they could enjoy the features of both a phone and a high-end camera in one. Since the focus is on the dual function of the gadget, it would be featured along with an underwater casing, which could double the protection the gadget in itself already has against water penetration.

With a 5 megapixel camera function, the photos to be taken from this gadget are expected to be as crisp and clear as the ones taken from high end cameras. Suitable not only for the pleasure but also for the functional specifications of the users, this gadget is expected to be fully accepted by the market of frequent travelers all over the world.

At this point, there are no specific ethical and legal measures that could affect the marketing of the product. Given that it would be tested several times before release, the product in itself guarantees full protection on the part of the values of the market population to buy the said item upon release. Nevertheless, securing the development copyright of the gadget’s innovative design (Christensen, 1997, 87) should be considered as part of the possible legal measures to be taken into consideration before release and marketing of the product.


Adcock, Dennis; Al Halborg, Caroline Ross (2001). “Introduction”. Marketing: principles and practice. p. 16.

Christensen, Clayton M. (1997), The innovator’s dilemma: when new technologies cause great firms to fail, Boston, Massachusetts, USA: Harvard Business School Press.