Quality Photographers, Business Plan Example

Executive Summary

There is a high demand for good quality photographers for families to be able to keep memories of special events or occasions. Although, not a lot of families can afford high-end magazine-style photography.

Yes Freelance Photography will be able to capture special moments on occasions and events such as weddings, birthday parties, sporting events; we also specialize in landscape photography.

Photography services will be available to clients who are free to choose from a list of packages they can find over the internet on Yes Freelance Photography’s website. We will provide them with a custom photo album of high-quality print-outs as well as digital images available on CD. Clients are free to order images via email for them to be able to post their memorable photographs online.

Yes Freelance Photography is a small business available for families, whom we intend to build close relationships with in order to keep our client loyalty.

Products

Product Description

Yes is in business as freelance photographers to cover special events and occasions. We will be providing our customers with keepsake memories, a way to preserve their special occasions while capturing our clients looking their best. Yes covers weddings, sporting events and specializes in landscape photography

All photographs will be available to the clients both in high-resolution, which we will print for them, and low-resolution, which they can use to post on the internet as they please. – will keep a database of all albums and our clients can order more prints as they wish. Our wedding packages include up to 8 hours of photography during the wedding, and images will be available with prints in a custom photo album, as well as digital images on a CD.

Technology and Equipment

Yes will be using the latest of digital imagery. We will be playing the market trend by providing good quality images. Yes will be using DSLR cameras with different lenses to play around with creativity. We will be using image-manipulating software to make minor adjustments, keeping our clients looking their best.

Market Analysis Summary

Yes Freelance Photography will focus more on small, intimate weddings and provide our clients with touching keepsake memories. For sporting events, we will provide service to our clients with children playing in little league sports, capturing moments which they can cherish forever.

Our target market is focused on families particularly from the urban to sub-urban category.

Strategy and Implementation Summary

Competitive Edge

Our competitive edge is providing our customers with high-quality photographs which are creative, intimate and memorable. We will make these images and packages affordable, as well as providing them with a choice of high-resolution (for print-out) and low-resolution for posting on the internet.

Distribution Strategy

Yes will be available online, and clients can easily review our packages over the internet. All they will need to do is fill out a simple form containing details of their special event or occasion.

Marketing Strategy

Yes Freelance Photography will take initiative to call past clients who may have requested for our photography services in the past to ask about other special occasions they may want covered. Our goal is not only to get new customers, but to build a good relationship with our past clients. For example, we cover a couple’s wedding, in two years or so, we could cover their child’s birthday, and so on.

We will get the word out by conventional advertising to start, and by a yellow page ad and a website.

Pricing Strategy

Our prices are competitive with other high-quality professional photographers in the area, but digital files are delivered affordably by CD or free by email.

Financial Plan

Start-up Funding

Yes Freelance Photography will be requiring start-up expenses for cameras, equipment – such as lenses, filters, tripods – a high quality printer, computers, image manipulating software, CDs and photo paper. Also, a space to manage all photo correcting and printing will be needed. This will be provided by the owner as a seed investment.