Securitization of Residential Solar Photovoltaic Assets, Essay Example

Company description

Solar-City Company is an upcoming company aimed at providing enhanced means of delivering cleaner and cheaper energy. The Solar-City Company wishes to introduce enhanced means of delivering cleaner and cheaper energy that have never been produced before. The company was established after a clear look at the energy industry where most entrepreneurs concentrate on grid electricity. The development of enhanced means of delivering cleaner and cheaper energy will come as a surprise for many and the business is expected to registered high sales within the first year of operation.  In the current business environment, marketing involves identifying and satisfying customer needs. The energy world has gone a step ahead to produce products aimed at improving and enhancing cleaner and cheaper sources of energy (Alafita & Pearce, 2014).

Mission statement

The mission of Solar-City Company is to become the premier provider of enhanced means of delivering cleaner and cheaper energy. Solar-City Company is dedicated to provision of a solution to many households, schools and community in respect of cleaner and cheaper energy. The products are aimed at achieving a clean energy revolution (Francisco, 2011).

Products and services

The main product that Solar-City Company wishes to introduce to the market is residential solar power. Solar-City Company has realized that more than twenty percent of the population across the globe cannot access electricity. Consequently, several billions of people have been locked in darkness. The aspirations of Solar-City Company are to dramatically change this trend. For each one megawatt of installed solar power, Solar-City Company is dedicated to donate a system of solar power and a battery to the house roof of households, schools, as well as the community.

Financial forecast

Solar-City Company is a high retailing company that wishes to make annual profits of between $100,000 and $200,000. The company wishes to expand its operational areas to different parts of the country by opening several stations at the end of year one at a total cost of $400,000. The company will start by employing fifty employees for the first two months then increase the number as more revenues are generated. The company management believes that by concentrating on full time marketing of products more people will be attracted to the business, hence achieve the forecasted profits within a one year period (Gold, 2014).

Business Model Canvas

This is strategic management and marketing tool that will be used in describing the design, invent, challenges and pivot of Solar-City Company business plan. The canvas provides marketers with solutions to reach their target audience. The canvas will involve nine key elements; important  partners and activities, value proposition, customer segment, key resources, sales channels,  cost structure and revenue streams. The following elements make up the business model canvas that will be used in developing a perfect business strategy for Solar-City Company. In addition, the business module canvas will assist in establishing the most important functions by using IPA grid in the customer support sector. A business plan without a business module canvas always misses out on some crucial information required to achieve a competitive advantage. The solar power that is installed on a house roof is anticipated to be relatively cheap thus setting Solar-City Company apart from its competitors

References

Alafita,T. & Pearce, J.M., (2014). “Securitization of residential solar photovoltaic assets: Costs, risks and uncertainty”, Energy Policy, 67, pp. 488–498.

Francisco, S., (2011). “SolarCity to put solar on 60 more California Wal-Mart stores”

Gold, R., (2014). “SolarCity Buys Silevo, a Module Maker”. Wall Street Journal.