Six Basic Distribution Decisions, Essay Example

Delineate and comment briefly on the six basic distribution decisions most firms will need to consider at one time or another.

The six basic distribution decisions that most firms will need to consider at one time or another include the role of distribution according to the firm’s overall objectives and strategies, the role that distribution should play in marketing, the design of the firm’s marketing channels, the selection of the marketing channel members, the management of the marketing channel to ensure efficacy and efficacy, and evaluation of performance. If all of these steps are followed, it will allow consumers to gain access and purchase a company’s product.

Should a firm automatically dismiss distribution in formulating its long-term corporate objectives and strategic?

A firm should not automatically dismiss distribution in formulating its long-term corporate objectives and strategies because distribution is an integral part of the business plan regardless of its stage. In order for a business to sell its product, it must have successful distribution; as other components of the business plan are created, it is therefore useful to decide how those other plans will lead to eventual distribution success.

Discuss the role of channel design in the quest to gain differential advantage.

Channel design is ultimately the broad principles by which the firm expects to achieve its distribution objectives for its target market. Differential advantage occurs when a firm attains a long-term and advantageous position compared to its long term competitors. Ultimately, an effective channel design is needed to achieve differential advantage. If the distribution objectives for the target market are novel and effective compared to other companies in the industry, differential advantage will be achieved.

What is a distribution objective? What does it mean when we say that distribution objectives should be coordinated with other objectives and strategies of the firm?

A distribution objective defines the existing objectives and strategies that a company will use to get its product marketed and distributed to consumers. These distribution objectives should be coordinated with other objectives and strategies of the firm because all of the firms operations are interconnected. While the eventual goal is distribution of the product, the ability to do so is tied into other aspects such as development and marketing. These other objectives and strategies of the firm must be met with distribution as the focus and end goal.