Social Network Platforms and the New Business Culture, Essay Example

Nike is one of the most celebrated brands in the sports industry. The apparel and other fashion and sports items the brand presents to the market with follows a particular slogan which says “Just do it”. Nike has done well in promoting the idea behind the brand name through using social network and promoting activities that are best in defining what their goal is in realigning their operations towards supporting the society and making sure that they are able to send a message of positivity to their target market. The closest competition that Nike currently has is that of Adidas. With the use of both the famous and ordinary individuals in the market as their endorsers, both Adidas and Nike are able to get the attention of the public through the use of social network strategies which usually addresses the condition by which their product speaks more than just about sports but about life.

On the other hand, challenger brands such as Reebok and Under Armour are much less known to the market compared to Nike and Adidas. Nevertheless, this does not mean that the market have no idea of these brands, nevertheless, it is the lesser popularity that the brands have especially in relation to online social network operations that even makes the competitive stance of these brands be set apart from that of the other brands noted earlier. In a way, it would be best if these brands would be able to create a more distinct sense of existence in the market through the use of SEO marketing as well as proposing social campaigns that are to be promoted through social network sites which are to be directed in detailing the most consistent process by which the interest of the target society is to be taken into account.