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Taco Casa, Essay Example

Pages: 2

Words: 533

Essay

How many people have tried YOUR tacos? Having tired the menu at your restaurant on many occasions, it is safe to say that if your tacos have had the necessary market reach, you would have had to open a second location by now. Your business has successfully kept its doors open, created a menu that could appease even the most pickiest of critics, and left the consumer talking about next time…so the question I am here to ask is, why have you not had the business your restaurant deserves?

It may interest you to know that your competition has opened two locations, and has managed to increase their revenue substantially in comparison with what your restaurant it bringing in. It is highly unlikely that as a business professional you are ok with mediocre performance. Having frequented both locations and taken a deeper look at the differences in restaurant success I was able to pinpoint the differences in business that made a significant difference. The most significant include:

  • Market reach: competitor takes marketing very seriously and has been successful with it.
  • Kids free: they offer a free kids meal with the purchase of an adults every Tuesday. This brings a significant amount of traffic in.
  • Social Media: they take pictures of their guest and upload it to their restaurant page. This encourages the customer to like their page and reaches even more potential consumers.
  • Inviting happy hour: this encourages individuals to come and have a cheap drink, and the competitor counts on them having more than one.

As an entrepreneur, I know your desire was not to be working an excessive amount of hours while reaping very little reward. With the product (menu) you have to offer and the customer service, Taco Casa should be the place to go. That is where we come in. Marketing a business is just as important as the product you offer your customers. If the customers do not know about your business, they will never enter your doors. You will never have that one chance to make a good first impression. We are a highly successful marketing firm that can take care of how much or how little you want to put Taco Casa on the market. We are very aware of how hard you have worked to make your customer base what it is today. However, the extent of you reach you have has been exhausted. That is where we come in.

It is imperative to take action before the competitor opens a third location and Taco Casa is forced to shut its doors. There is no reason that any local restaurant should be doing that much better than Taco Casa. Clearly the problem is the marketing, and it is time to change that. We have an extensive amount of options available to you. If you would like to take a look at our company and our track record you will see that we are the best choice for you. www.marketingforyou.com will allow you to see what services we can use to aid in taking Taco Casa to the next level. We can set up a time to sit down and analyze what we can do, together, to reach new customers and increase business.

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