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Marketing college paper examples
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701 Marketing college paper examples are found
The Effectiveness of the HBSC, Essay Example
Discuss the effectiveness of the HBSC corporate brand communication programme and its positioning as the ‘world’s local bank’ from the position of the hierarchy of effects, elaboration likelihood, and framing [...]
Airlines Aim for Merger, Essay Example
British Airways has been successful in part due to its communication strategies. According to a publication by the company describing what they have been able to achieve greatness, they reported [...]
The Expert in the Science of Brand Strategy, Essay Example
Before viewing Duane Knapp’s videos, my personal definition of branding was that it is a marketing phenomenon that allows consumers to closely associate a product with a certain activity or [...]
Short Paper: Branding, Essay Example
A commonly supported marketing theorem is that successful brands are built on successful products. However, this concept is only partially true. As branding and advertising has become more and more [...]
Mobile Marketing Campaign, Essay Example
There is a rapid growth and massive potential inherent in mobile marketing with respect to the business world together with associated benefit brought about by mobile marketing in the company. [...]
Mobile Marketing, Essay Example
Mobile marketing has been adopted by many companies in selling and marketing their ideas. This is the fastest and reliable way of reaching as many people as possible due to [...]
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