The Clotham, Research Paper Example

Clotham is an application software that facilitates easy identification and classification of any attire. The software scans the cloth or the material and in less than a minute, the software returns the style, the brand of the cloth and the physical location of the cloth. Furthermore, the software allows a user to buy the cloth online after searching for it and studying the material it is made up of. One of the major factors that have busted the flourishing of the use of the software is the increased number of Smartphones in the market. The market is changing towards the use of hand gadgets to do transactions even to safety keeping of bank and cash transactions.

Mobility of the factors of production including capital, labour has demanded for a portable system of handling transactions. The portability is dependent on the software in use in the phone application software. Clotham is very good software that will help curb many issues and problems in the corporate world. The customers will not have to travel distances in order to access the goods. They will only have to scan the photo and then look for its location directly. However, the common manual system is very unfavourable and consumes a lot of time since one will have to travel to the premise location to determine the choice the customer wants.

One of the most notable practices that will determine the performance of the application software in the market is the pricing strategy. Inasmuch as there are other factors that contribute to the sale of a product in the market, price strategy is one of the most important of all factors. The best price strategy will generate better outcomes and will further encourage the sale of the application. Normal profits with low cost of production build the image of the business and hence translate to higher market coverage. On the other hand, supernormal profits will only come to drive a way the potential and loyal customers to other existent competing firms.

Many price strategies can be used to sell the software. However, not all of the strategies can give the same good results expected. Freemium can act as the best pricing strategy for the software. It is a model whereby, product or service is offered free of charge while charging a small premium for advanced features, related products and services and functionality. The model price strategy is highly notable and popular since, it appears free; indeed, it is free only with a small premium charge.

Therefore, Clotham can make the sale of the software to be free. The free part means, there are areas that the company will give freely to the users. However, there are also functionalities that must be paid for. For instance, for Clotham, the general scanning and use of the phone can be made clip and easy. However, searching for the same product over the phone for location, and other needed information, can be charged a small premium for the continuity of the programs.

Proper pricing strategy therefore, will add value to the market and the product performance. With the large market and increased use of the smartphones, from the premiums we will get him.