The Collaborative Communication, Essay Example

The most important strategy is the collaborative communication at scale. Gregg Steinhafel recommends the use of both the informal and formal ways of communication internally. He prefers face-to-face and email exchanges, in a target hall with staff. He also encourages the use of social media tool to distribute information to all the members, stores, and workers. It encourages direct communication in which the responses are swift and can be debated or discussed. He also argues on the sense of urgency and the types of responses to the messages delivered. Arguably, it is the most important strategy in marketing since all the parties involved must communicate and determine the course of action. The clients and the worker must communicate to ensure everything is clear and hence a transaction can be carried out effectively, in addition to increasing the sales of the firm’s products.

The article for comparison: http://www.selfgrowth.com/articles/teamwork_benefits_in_network_marketing

According to the article, successful businesspersons surround themselves with other business people and share ideas about marketing. In comparison with the target team approach, the two approaches are more or less similar. Arguably, both require networking in marketing, and hence requiring a team of people working together to achieve success. However, the target team approach requires communication as the most vital tool while the other approach in the article advocates for bottom-up approach to the business. It suggests that a business can grow and improve from following other successful businesses. The best approach is the team target that ensures that teamwork is maintained and improved through proper communication.

I agree with the group opinions since in a team target approach, the business or marketing is improved through networking and communication with the clients and within the organization and hence improvement in sales.