The EDEN Beauty, Essay Example
Background of the Company
Beauty is an important factor that identifies with the desire of humans to be physically attractive. It could be understood that through time, there different elements making up such concept of personal impact and value that identifies well with the condition by which one sees himself and how he wants others to see him. Back in the days, it is assumed that concerns about these matters only affect the men. However, through research and relative observation, it has been realized that there are particular needs of men that need to be given attention to; with these needs placed in mind, it could be understood that men have also become a part of the market served by the beauty industry.
Eden Beauty is one among the many organizations offering products that are needed by both men and women to retain physical attractiveness and increase the health integrity of both the male and the female in the general population. However, unlike other manufacturing organizations of particular beauty products, Eden Beauty is one that the supports the concept of organic production; this means that every single product that the company releases to the market has a seal of being organics-sourced out from freshly grown herbs and other natural infusions that are sure to bring out the best from the skin’s capacity to rejuvenate and improve by itself. Following such a concept, the company takes pride on its personally-enhanced procedures especially when it comes to mandating the consideration over how natural elements of the ingredients are preserved so as to retain the integrity of each product in remaining organic even after the enhancement procedures it has undergone.
Pioneering in developing quality beauty products based from organic ingredients, the organization faces the challenge of remaining within the concept of product development it hopes to perceive. With other established names operating right alongside it, the company needs to convince the public that their products are as good as or even better than what others provide, especially because they have been fully defined by organic production and processing. Introducing a new line of products that come from basic materials enhanced to provide what the public needs is a challenging course especially for organizations following the pattern of company development that beauty product manufacturing companies tend to embrace.
The documentation that follows shall provide a definite pattern of developmental and effective marketing strategy that would best fit the situation that Eden Beauty is involved with. It shall also provide a more determined process by which the products of the company would be marketed and promoted through online and offline networks that are expected to work fully for the organization’s marketability and the increase of the products level of reputation that would allow it to fit the mold that shall give it a better chance to embrace the competition at hand. This presentation shall provide a detailed indication on how local and international operations shall be further managed by Eden Beauty as it intends to win the attention and the hearts of the market into believing that the products they provide are effective, safe and fresh; one that fits the desire of the market to be naturally beautiful.
The Product Line
Naturally fresh; this is the byline that carries the overall reputable stance of the Eden Beauty as it faces massive market competition. What makes ‘naturally fresh’ the official, and most fitting byline for the company is that of the fact that the business grounds itself on the foundation that assumes that organic products are the sure way to perfect and fresh beauty. With the idealism dependent on the aspect of creating a common notion on the manner by which the public realizes the importance of organic production and processing of beauty lines, the company hopes to convince the market that what they offer is top of the line [and is of the most natural element available in the market].
To support such a product byline as the primary note of reputation that the organization wants to embrace, the company has produced a separate line of products for both and women. Making sure that all the needs of the target market is provided for; the organization hopes to mandate a definite turn that would allow it to make a mark on the minds of the market sector it hopes to serve especially as it relates to what name the business wants to establish in the face of the public. The market’s recognition of such ideal process of imposing ones insistent goal for the public to hear is what makes the organization’s goal much stronger. From such foundation, creating an effective promotional operation that would boost the marketability of the products would be much possible to embrace.
Information Obtained Prior to Planning the Promotions
This section shall give a definite insistence on the primary factors that would directly affect the promotional operations that the company shall embrace especially when it comes to penetrating the market the business wants to serve. Noticeably, it could be understood that when it comes to creating a promotional pattern for a particular business, the planning process ought to consider different factors that specifically involve a definite insistence on determining the risk factor as well as the beneficial aspects that would define the value of the promotion being pursued.
- To establish a better sense of providing the necessary information needed by the public to accept and appreciate the product that Eden Beauty provides.
- To take on the challenge of affecting the local market first and extend operations through international exporting procedures.
- To make a definite turn on how the company makes a mark that would be able to establish a good sense of what is understood as goal-marketing; whereas the business would consider convincing the market through imposing that the goal it pursues is worth the attention and the consideration from the market sector it hopes to influence.
- To show an expanded option by which the organization could fully benefit from what modern technology and modern commercial operations offer in relation to opening the doors towards business expansion.
Since the business hopes to create a massive distinction on opening a new option of seeing beauty products and the value they have especially when it comes to redefining the concept of beauty in relation to the ideal process of inserting freshness and natural value into the picture. Noticeably, to promote such idealism, the manner of marketing operations taken into account would be more effective if the desire of developing a definite pattern of market influence is to be taken into full account. Such operations would then include the following promotional activities:
Ads posted and promoted online through social media
The social media is considered at present as the most important portals of marketing the businesses use at present. The capacity of the social media to reach out to thousands if not millions of users makes it the most convenient process of reaching out to the target market. Filtering the members of the market being served through this manner could be handled through constantly monitoring the ad-posting options offered by the social networks. The pay for such service is rather minimal compared to airing an advertisement through the television.
Dissemination and orientation programs to establish product familiarity among buyers
Market knowledge is an important aspect of what makes products such as that of the ones offered by Eden Beauty more acceptable to the public. While there are already some established names in the industry of beauty-products-manufacturing, Eden Beauty is expected to take on a stand that would mark its reputation in the same industry. There are already some businesses in the same field that offer herbal-based beauty products; however, they are not able to fully disseminate their purpose to the public they hope to serve. This is where Eden Beauty could make a different turn; especially in making a distinctive move on how they make the public know of what they offer and of what they are willing to do especially when it comes to improving the concept of understanding beauty on the part of the current population they hope of influence.
Creation and distribution of flyers in schools and in public areas
Printed materials are still able to provide useful information for users of beauty products. Small flyers could then be distributed to areas where the target market could be found. Among the said areas include high school and college institutions and business areas where people-on-the-go could be located. They are the ones expected to have a distinct interest on the products as they are ones usually using such items to beauty themselves for good public presentation; somehow, such consideration on appearance is a distinct concern for them to give attention to, especially that it is a part of their job to “look good” and “presentable”. Helping them understand that using beauty products could not turn into a skin therapy that does not only focuses the relaxation on their skin, but also on their entire being as the products are able to release natural substances that eases out stress in and out.
Convincing the public that their product is the one to go for is a crucial part of this marketing activity. Informing them of the process of production and the components of the ingredients used to create the products of Eden Beauty shall give them a visual distinction on what they are likely to expect if they choose to buy the products the company offers.
Establishment of website that would host company introduction to the market as well as basic transactions from online clients who would like to purchase products through the internet [may involve international customers]
An established website works as supposed to a physical office where prospected clients go to in order to gain important information that is needed for the company to develop a more extensive connection with the market. Not only that, such form of company-portal does create definite possibilities of influencing the public to know more about the product, therefore convincing them that the products they share are rather important and extensive especially in the way they are able to make a definite turn specifically for the sake of making the market know of their goals and the procedures of production the company adapts to pursue the fulfillment of such goals.
Simple transactions including the purchasing of products online could also be embraced through this aspect of business operation. Depending on the level of growth that the business wants to embrace, it could be realized that the transformation of an informational website into becoming the purchasing and service assistance portal for the organization, could be given way and assessed accordingly for the sake of carefully planning the ladder of success that the organization ought to embrace.
Creating press release and SEO articles that would increase website traffic for online familiarity and popularity options
Getting the attention of the public is necessary, especially if gaining their trust and their loyalty to the company is aimed for. Noticeably, this is where good SEO skills and press release article writing comes into good use. Staff members of the organization could be asked to write-in their own articles that define the company’s procedures and culture so as to give intensive promotion for the public to know more about the company and what is ready to offer. Additionally, these press releases could best be accompanied by the different options of charity works and community outreach programs that the organization could give consideration to. These programs shall make it easier for the market to make a connection with the organization while also enjoying the benefits of what the company has to provide the people and the environment in appreciation of nature’s overall value to the business’ success points.
Blog posts and podcasts posted on forums and other beauty-themed websites welcoming guest posters
Because of the intensive use of the internet among members of the modern society, blog posts providing extensive information on the matter and video presentations that give extensive support to the blog posts are the most effective portals of information that could be used to transcend the message being sent out to the public for the sake of promotion and developmental options that will open the door towards defining the path of improvement for the business to take into full account.
Business opportunities and direct selling
While the internet is a good source of promotional confidence for increasing sales options for the business, it is still considered important to bring the product to the public through a more personal approach. Opening business opportunities for direct sellers could also be an option of expansion that the organization could take into account. Most often than not, direct selling options involve forming partnership with individual or group sellers who are willing to go door-to-door and offer the products to friends, family members and random targets through personal connections. This will make it easier for them to disseminate the product to prospected buyers with full account on what they really need and what products would actually fit those needs accordingly.
To be able to complete the promotional activities and how well they are to affect the perception of the target market towards the provisions and products offered by the organization, it is important to make sure that the following resources are available:
|Main computer server
|Technical specifications that are in par with the operations that are to be adapted by the organization in relation to marketing, cloud computing and client-reference transactions
|To be obtained through a customized search for a computer system that would fit the profile desired by the business
|Software programs for online marketing
|=Program that could help spinoff existing articles for website traffic renewal
-automatically updates the website when regular check is made by search-engine-bots
|Online providers offer programs that are usually in need of being purchased fully or paid with monthly premiums
|-skills and talents in enhancing the technical value of the operations and the way the product itself is promoted [creation of marketing campaigns needed for public definition of the product’s overall worth]
|Hiring good employees with good behavioral background and strong working portfolio shall be a good source of competence for the business as it penetrates the market through
Main Computer Server
The main computer server of the company shall serve as the main operating system that would be used for the overall promotion of the product and all to other online activities that Eden Beauty would be using to run the business and connect to the clients.
Software programs for online marketing
There are specific software programs that are able to make a definite turn on how marketing operations are handled. For instance, when making articles that are made to establish website traffic online, spinoff programs are able to transform articles into new ones that would continuously be updated therefore feeding the internet-search-engines to suggest the contents leading to the company website.
Experts in computer programming ought to be given the chance to use their skills and talents especially in creating a definite portal that would best serve the needs of the company in reaching out to their clients through marketing and promotion online and bringing the business to the prospected buyers.
Marketing experts are the ones who are expected to make a blueprint of the plan for promotion that the organization is to take into account based on the time and current status of the business in the market.
Direct sellers or retail partners
People willing to bring the products right at the clients’ door-steps would be a big help in promoting a better sense of what is meant as desired by the organization especially in the course of determining a distinct process of mobilizing the distribution of the products on a door-to-door basis.
As mentioned earlier, the use of the internet shall be insisted as part of the major operations in marketing and client service that the organization hopes to embrace. Scheduling such pattern of operation is expected to take on a full time insistence on how such resources could be used to the full. Online network marketing ads posted through social networks ought to be updated every month, while articles should be updated on a daily-basis. Video presentations are also to be changed but at a much longer time span, especially those posted in forums leading to the company’s official website.
Roles and Responsibilities
The primary actors in the first stage of establishing the grounds for promotion include the technical experts. Their capacity to create an effective system that serves as the primary portal of the organization in reaching out to the public is what would determine the overall success of the organization in providing what the market needs and what the market requires from the major operations of the business. Marketers would later on provide the needed support in actually creating the campaign that would best fit the organization’s goal of imposing knowledgeable background for the market to explore and accept before they would actually embrace what the products offered to them are expected to do.
Key Messages of Promotions
- Naturally beautiful
- This, as mentioned earlier, is the carrier byline of the company. Hoping to provide an identifiable option of change in the way that the product offered by the business is accepted by the public, the primary byline to be used in promotional campaigns ought to give attention to how natural beauty enhanced through the proper enhancement of natural resources and ingredients is one that is healthy and truly beautiful.
- Fresh and Stress Free
- One of the feature points of the products offered by the business ought to include the concept of relieving stress away through the use of natural elements that make up the entire option of improving how to manage beautifying needs with the desire to remain stress free.
The entire marketing operation that is to be undergone for the sake of promoting the main products of the business is to take on a natural route towards completing each operation through a mandated procedure whereas the marketing and the selling functions are to be put together to establish a common pattern for the organization’s operating branches to take notice of. Most likely, through a networking process, communication between the primary actors of the operation would be possible, thus empowering the whole system to continue with full accord to what is understood as extensive establishment of connection that is necessary to continuously fuel the development of the system accordingly.
The effectiveness of the promotional process suggested herein could be identified to have full point of strength based on how the actors in the process are to take on their roles. The innovative process of marketing adapted into the situation is expected to bring in as many interested buyers as possible. Prospected clients from the local and the international market are expected to flood the system, hence giving an opportunity for the business to expand further for the sake of responding to the needs and demands of the public for the product that they offer in the market.
With the documentation presented herein, a focus on how technology and the innovative operations of online marketing is seen to have a great impact on how modern operations of market-influence could be further defined for the benefit of the organization. Making sure that the foundation of the business and the goal it has for the public to accept and appreciate is strong enough makes the promotional activities that the organization hopes to embrace rather successful and implicative of the development that the business hopes to incur in the future. With good approach to the effective use of developmental technology, it could be analyzed that the process of progress that the organization would be able to embrace shall provide a more extensive pattern that the whole business could consider as part of its option for growth and marketability as desired.
Conclusions and Recommendations
Any business organization aiming to affect the market, may it be local or international, need to take on the fact that there are risks to consider. Most often than not, these risks ought to be taken as points of opportunity to test the saliency of the business especially in the face of competition. Eden Beauty enters an already established industry that is dependent on creating products that are sure to beautify the members of the communities as desired. Nevertheless, the uniqueness on the strategy of Eden Beauty to support natural and organic products is what is going to make it stronger in facing the challenge.
It is recommended that the administrators of the organization take on the chance to become more effective in creating turns that would improve the way the business sends out the proper message to the public. Reaching out to more individuals could be best attempted through utilizing cloud computing options, a modern way of marketing through mobile and other portable devices used by most individuals in the society today. With such consideration on a particular point of technological innovation, Eden Beauty would best benefit from the system especially if it embraces the option of reaching out to the market sector it hopes to influence. Making presentations interesting and with messages that are easier to grasp, the marketing process that the organization intends to revive ought to mandate a sense of direction; one that would definitely bring in interested buyers who would appreciate what the business does, what it creates and what it releases to the market.
What the product offers is a beautifying pattern that comes from the basic determination on how nature could revive beauty through freshness and distinct insistence on how natural elements are enhanced to enrich human beauty. Noticeably, the two way goal of the organization further sets it apart from its competitors; the desire of beautifying the clients through relaxing them and rejuvenating their skin as a form of therapy is one thing that not every organization in the industry offers. The dependence of the business in producing elemental beauty products that are based from natural materials and organic ingredients gives the product itself a distinct reputation that is easy to recognize. With this strategic approach, marketing the product to the right people is then an easier task to take note of; one that could best help in manifesting a better sense of control, one that best defines the concept of developmental beauty the company wants to impose on its clients in the local and the international market.
Bittlingmayer, George (2008). “Advertising”. In David R. Henderson (ed.). Concise Encyclopedia of Economics (2nd ed.). Indianapolis: Library of Economics and Liberty.
Ewen, Stuart. Captains of Consciousness: Advertising and the Social Roots of Consumer Culture. New York: McGraw-Hill, 1976.
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