The Fruit of the Hard Work of the Generation Y, Essay Example

Nowadays, Google Company is one of the most competitive organizations at the international market. Its products and services satisfy the demanding informational society every day around the world. The aim of the present essay is to reveal the factors that make the company the successful business organization that meets the principles of the current era, and overcomes all the challenges of the flexible economic environment. The essay deals with the features of the compassionate capitalism, the Oz principle, and responsibility revolution that strengthen the management, organizational behavior, and corporate culture of this world company.

According to Weber (2008), Google Company “is a high tech company with amazing growth rates” (Weber, 2008, p. 2). Undoubtedly, the secret of its success lies in the following pieces of evidence. It is necessary to say that this company is guided by the principles of the compassionate capitalism. Benioff and Southwick (2004) note that philanthropic philosophy that is an integrative “part of being human”, is beneficial for a company and its customers (Benioff & Southwick, 2004, p.1). The corporate success of Google is based not only on the creative human resources, but on the principle of philanthropy of the company’s members, as well.

Apart from Internet service provision, the company administers charity. For example, numerous non-commercial projects and activity of Google Foundation prove this fact. Moreover, the non-for-profit charitable Google.org was formed to provide the world society with awareness about global poverty, public heath, and climate change. Besides, Google Company is the sponsor and promoter of the education programs connected with the legalization of online documents. Valuable partnerships of the company contribute to the spread of the philanthropic corporate culture as well (Weber, 2008). The “strategic philanthropy” allows maintaining it during tough times, regardless of economic crises and other challenges of the world market (Benioff & Southwick, 2004, p. 7). Although Google has gone through hard times of the past and faced the crises of 2011, it donated a large amount of money to the annual International Mathematical Olympiads. Of course, the role and impact of compassionate capitalism, embodied in the philanthropic culture, can not be underestimated for both the company and the world community.

The second important factor of Google’s success is the application of the Oz principle. The essence of this principle is “getting results through accountability” (Connors, Smith, & Hickman, 2009, p. 2). Like the main characters of the famous fairy tale, Google Company members experience the way from fear to courage, from victimization to accountability, form paralysis to powerfulness. Exactly the realization of the Oz principle helps the company to achieve a desirable result.

The company’s open door policy, effective management, and intelligent organizational behavior help to embody the essence of accountability within the company’s staff. Connors, Smith and Hickman (2009) formulated the concept of accountability in the following way: “A personal choice to rise above one’s circumstances and demonstrate the ownership necessary for achieving desired results — to See It, Own It, Solve It and Do It” (Connors, Smith, & Hickman, 2009, p. 4).  For the last decade, Google made new achievements in the provision of a new range of Internet services, launched new products, improved the recruitment politics, regardless of the technological innovations of their competitors (for example, Yandex). The Googlers’ best ideas were embodied in their widely known products that appeared in the challengeable periods of time – Google News, Google Translate, Google Wave, Google Wallet, etc.

Finally, the participation of Google Company in the responsibility revolution is evident, as it is focused not only on its bottom lines, but social responsibility as well. Sanders (2008) say that “companies that don’t participate in this revolution risk becoming obsolete” (Sanders, 2008, p. 1). This feature makes the company different among some other American companies that are interested only in profit. It is possible to say that Google has experienced all phases of the business revolution: “a change in circumstances”, “the rise of a new value system”, “the arrival of the innovators”, “disruption”, and “the new order” (Sanders, 2008, p. 5).

Since 1990s, the company has experienced the magnificent transformation from a company, raised from the research project, to the powerful multinational high tech corporation. Its competitive advantages (considered computerization, a powerful technical base, considerable investments, implementation of textual advertising links, etc.) and positive changes in internet services provision allowed Google to acquire a good reputation in the circumstances of simultaneous development of its competitors. Security, safety, and privacy formed the company’s new value system in the age of intellectual property. The Googlers became the team of innovators and fast followers who keep pace with the progress, and even advance it. The disruption of the traditional market conditions made the company to meet the interests and purchasing values of the most captious computer user. However, the responsibility revolution dictated a new order as well. The Google still demonstrates its social responsibility that brings them both profit and respect. Now, it is a fully integrated company, full of innovations and progressive changes, concerned with social values and responsibility: it serves for the good of its employees and customers (Weber, 2008).

In conclusion of the present essay, some crucial points should be outlined. Philanthropic corporate culture, focused on human welfare through charity, accountability, regardless of unfavorable circumstances, that helps to overcome challenges, and responsibility business revolution, based on social values influenced Google’s success. The mentioned factors revealed the secret of the company. Undoubtedly, Google Company demonstrates one of the best successful corporate models for the last decade.

References

Benioff,  M., & Southwick, K. (2004). Compassionate capitalism. In Soundview Executive Book Summaries, 26 (8).

Connors, R, Smith, T., & Hickman, C. (2009). The Oz principle. In Soundview Executive Book Summaries, (5).

Sanders, T. (2008). Saving the world at work. In Soundview Executive Book Summaries, (11).

Weber, S. (2008). Organizational Behaviour – Google Corporate Culture in Perspective. Norderstedt, Germany: GRIN Verlag.