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The Importance of the CSR Lens, Essay Example

Pages: 5

Words: 1459

Essay

All for-profit organizations must be self-sustaining and satisfy a market need, yet, as we have seen, just making money is not enough. It is the organization’s vision that expresses why it exists beyond just making money and that vision, combined with the mission, strategies and tactics, provides meaning and direction for organizational action.

It is a common knowledge in the field of business that profit is the main reason why business organizations are established. Owners of such organizations aim to gain from whatever investment they put forth into the organization. The capacity of such organizations to get the best out from whatever they invest largely rely on the vision they establish for their organization and the mission that they create along with it. Relatively, these two aspects of organizational setup create a foundation that would best become the backbone of any particular business operation. However, in creating the overall context of the company’s vision and mission, a distinct consideration on the principles of corporate social responsibility should be given attention to. Corporate Social Responsibility is considered as a set of guidelines that draws a line that connects the values of the people or the society and the business organizations established within their midst. These guidelines ought to draw the line on what the organizations can and cannot do especially in terms of going over the provisions of the law when it comes to utilizing the resources in the environment and when dealing with issues that concern ethical values.

Each strategy that an organization takes into account to make sure that their operations and business design follows along the lines of implicative CSR guidelines would be able to accommodate the response they need to provide in relation to the ESCS Framework if their foundation is dependent on preserving resources and protecting human lives for a relative length of time. Applying the options of CSR filtering shall establish a better framework that will define the short, medium and long term goals of the organization based on their mission and vision statement.

The reason behind the importance of these elements in business relies on the capacity by which the administrators are able to see how they are placing their organizations beyond the actual time from the point of struggle towards the point of success. This option to foresee their desires through the years of operation beyond what is happening at present gives them the capacity to plan ahead. A part of such planning procedure includes the condition of setting the path for the success that the business must take. This means that not only are the resources channeled towards the success of the organization but all the other options of operation are designed to respond to the visions and missions that are specifically mandated to give the organization a boost towards gaining the profit it hopes to incur. Along with this, a distinct consideration on how each operation towards gaining profit coincides with the ethical and responsible rules of developing business operations through time.

Time specificity is very important in relation to such option of planning. Notably, the condition by which plans are followed through depends on the manner by which administrators seek to administer the visions they have for their people. Mandating the course of performance of each person is one aspect of the process. To make sure that all the efforts are geared towards progress, administrators intend to handle research procedures to make sure that they are giving what the market needs. The said research involves the condition of seeking information that would pertain to the development of operations that would specifically address the market demands during a specific span of time.

Establishing a source of confidence for profit-defined organizations is very important as well. Once research approaches are carefully handled by the administrators, it becomes easier to direct the whole organization in the option of developing fully defined culture that could impose a sense of distinction on how they are to respond market changes. This culture shall correspond to the overall performance of the organization especially relating to how each individual member of the business makes a difference on the operations of the organization. Relatively, the capacity of the administrators to fully direct the organization into success is a source of confidence that it needs to fulfill demands of the market it aims to serve.

Considerably, the operational success of such business organizations largely depend on the balance of response that they place upon the condition of treatment they provide to support their internal and external relationships. This particularly involves a huge deal of defining the way they treat the people within and outside their organization. Most likely, being able to respond to their responsibilities to these stakeholders will provide them a sense of reputation that they need to get the attention of the market and thus gain from the appreciation that the individuals from the said sector of the society could provide the business with.

To be able to respond to all the conditions specifically related to the operational success of the business, the organization needs to embrace a sense of strategy. Such strategy of operation specifically defines the culture that the organization shall be dependent upon. These strategies include all the different aspects of operation that the business engages with. For instance, their marketing operations ought to be designed according to the mission of the business. For example, if a construction company is dedicated to the hope of establishing a name in eco-building, then they are to operate accordingly towards such vision. Creating a program that would promote eco-building materials could be one part of their campaign. Establishing a culture among their people to uphold environmentally friendly operations then becomes a source of competence in the organization as they promote such option of protecting the environment while creating a source of good reputation that could in turn result to better profits for the organization.

Another example would be for a food business that promotes organic diet. The different services and product offerings of the organization should actually be aligned with the consideration over the food defined with organic resources and the health benefits that it offers. All the other campaigns that the organization produces are supposed to be given attention to as it provides a message to the society regarding such option of food choice and the benefits it provides the health-conscious individuals.

Overall, it could be recognized through the discussion presented herein that modern business organizations are supposed to give attention to how they establish their foundation based on a particular vision that they have created for the business. CSR guidelines are supposed to make sure that such visions are established according to the rules and are specifically following the line of social competence that business organizations are supposed to follow through. Designing their options of operation along with the visions and missions they have created for the business shall provide them a sense of control over the strategies they are to take to make sure that they are able to respond to the demands of the market along with the essence of serving the demands of their own people. Noting this, it could be analyzed how each organization has internal and external CSR-concerns. When all these concerns are addressed, it is assumed that the people from the community would be able to realize the real value that the organization is supposed to serve them with thus benefiting fully from what the business offers.

Making sure that the organization is able to make effective impact on the society they serve especially through the process of operating according to the culture they have established for themselves shall provide business administrators the option of developing an organization that is able to withstand challenges of both the time and the changing market they serve. Yes, when it comes to establishing business organizations, making money is not the only element to concentrate upon, instead, the attention given to all the options of operation all provide a source of competence that the business needs as it operates in the market for the people in the society and for the people working within the organization.

References:

Gomez-Mejia, Luis R.; David B. Balkin and Robert L. Cardy (2008). Management: People, Performance, Change, 3rd edition. New York, New York USA: McGraw-Hill. p. 19.

Craig, S. (2009, January 29). Merrill Bonus Case Widens as Deal Struggles. Wall Street Journal.

Manfred, F. R. and  Kets de Vries. The Dark Side of Leadership – Business Strategy Review 14(3), Autumn Page 26 (2003).

Kotter, John P. & Dan S. Cohen. (2002). The Heart of Change. Boston: Harvard Business School Publishing.

Juneja hu Juneja, FirstHimanshu, and Prachi Juneja. “Management.” Management Study Guide. WebCraft Pvt Ltd, 2011.

Wartick, S.; Cochran, P. (1985). “The Evolution of the Corporate Social Performance Model”. Academy of Management Review 10: 767.

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