The Kindle Fire E-Book, Essay Example

The Kindle Fire E-Book is a nominal labeled brand name created by Amazon, Inc. In order for the ordinal measure to extend the reasons of regularities of the Kindle Fire E-Book sold is by selecting several continental geography locations (e.g., USA, Europe, China, and Japan) where the Kindle Fire products were sold. From there, the geography locations would be ranked in an orderly manner because it is much easier to rate the percentage of population have had bought the product. This omitted the demography of persons of interest, included the ethnicity, creed, race, and nationality. The data was intently designed to focus on the levels of income to make intervals in between of the selected geography locations for the purpose of finding the highest place of orders to the lowest place of orders as the data can be sorted into categorization for clear identification. A ratio measurement can be applied to the geographical research based on the latest financial information accorded to the IHS iSuppli, external outsourcing supplier, Amazon shipped 3.9 million Fires in the fourth quarter, to claim 14.3 percent of the market. That makes it the world’s second-largest tablet vendor, surpassing Samsung, which has been in the market far longer, with many more devices (Duryee, T. 2012). However, these competitive companies are the irregularities to the sample study because it will not prove its validity to this sample study. What we attempted to collect is the 3.9 shipped Kindle Fires to the households around the globe and divide into geography groups and examine which geography area has the highest Kindle Fire holder and has the lowest Kindle Fire holder. The data was gathered by a few documentations of articles, blogs, and Amazon’s press releases. This is the first step to research the findings on the relations to the Kindle Fire E-Book device. The next step, we wanted to design a sample survey to analyze three variables of its relationships and the differences of relationships between the three variables. The dependent variables are the degree of enjoyment, the length of use Kindle Fire per game up to five games, and the feel of worthiness of possessing the Kindle Fire E-book device. This type of survey experiment explores the probability of such geographical population whom would be loyal to the Kindle Fire device and whom would refer to family, friends, coworkers to purchase Kindle Fire. In addition, we wanted to measure the magnitude of survey responses to the qualitative questions in which tested the survey design as to whether the clarity of the design enabled the responders to understand the questions clearly and whether the responders have a degree of difficulty to answer the questions for the reason is that the question is a sensitive subject to reveal an answer. We hope for the informal survey design to be reliable and valid that is relevant to other formal business surveys. The survey questionnaire are:

1. What do you enjoy about the Kindle Fire?
2. How do you feel about the Kindle Fire?
3. What is your opinion of the Kindle Fire?
4. At what rate of scale, from 1 to 10 will you refer to someone about the Kindle Fire?
5. At what rate of scale, from 1 to 10 will you report to the Amazon customer service of new feature found on other device other than Kindle Fire?
6. Did you find that being the Kindle Fire user affected your daily activities?
7. Up to five games, how long do you play the GameCircle application? Any difficulties?
8. Did you communicate with other GameCircle players before and after the game? Any concerns?
9. Were you trying to find out if the GameCircle players had skipped to one game to another game? If yes, why?
10. At what rate of scale, from 1 to 10 is your overall experience with Kindle Fire device?