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Paper Types
- Admission Essay
- Annotated Bibliography
- Application Essay
- Article
- Article Critique
- Article Review
- Article Writing
- Assessment
- Book Review
- Business Plan
- Business Proposal
- Capstone Project
- Case Study
- Coursework
- Cover Letter
- Creative Essay
- Dissertation
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- Dissertation - Conclusion
- Dissertation - Discussion
- Dissertation - Hypothesis
- Dissertation - Introduction
- Dissertation - Literature
- Dissertation - Methodology
- Dissertation - Results
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Disciplines
- Accounting
- Advertising
- Aeronautics
- African-American Studies
- Agricultural Studies
- Agriculture
- Alternative Medicine
- American History
- American Literature
- Anatomy
- Anthropology
- Antique Literature
- APA
- Archaeology
- Architecture
- Art
- Asian History
- Asian Literature
- Astronomy
- Aviation
- Biology
- Business
- Canadian Studies
- Chemistry
- Chicago/Turabian
- Classic English Literature
- Communication Strategies
- Communications and Media
- Company Analysis
- Computer Science
- Creative Writing
- Criminal Justice
- Dance
- Design
- Drama
- E-commerce
- Earth science
- East European Studies
- Ecology
- Economics
- Education
- Education Theories
- Educational Theories
- Engineering
- Engineering and Technology
- English
- Ethics
- Family and Consumer Science
- Fashion
- Finance
- Food Safety
- Geography
- Geology
- Harvard
- Healthcare
- High School
- History
- Holocaust
- Internet
- Investments
- IT Management
- Journalism
- Latin-American Studies
- Law
- Legal Issues
- Linguistics
- Literature
- Logistics
- Management
- Marketing
- Master's
- Mathematics
- Medicine and Health
- MLA
- Movies
- Music
- Native-American Studies
- Natural Sciences
- Nature
- Nursing
- Nutrition
- Painting
- Paintings
- Pedagogy
- Pharmacology
- PhD
- Philosophy
- Physics
- Political Science
- Psychology
- Public Relations
- Relation of Global Warming and Extreme Weather Condition
- Religion
- Science
- Shakespeare
- Social Issues
- Social Work
- Sociology
- Sport
- Statistics
- Teacher's Career
- Technology
- Theatre
- Theology
- Tourism
- Trade
- Undergraduate
- Web Design
- West European Studies
- Women and Gender Studies
- World Affairs
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The Online Marketing Technology, Essay Example
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| Visitors Needs of Web Visitors | Web Sites that Meets Customer’s Needs | Rating of the Web Site |
| Headlines. The website should capture the attention of the visitor. | Yahoo | Excellent |
| Excellent | ||
| CNN | Excellent | |
| Testimonials. The web site must provide an element of credibility and put the client’s mind at ease. | Google News | Very Good |
| EBay | Very Good | |
| Download.com | Good | |
| Format for quick reading. This means that the web site should use bulleted and numbered lists for easy communication. | About.com | Good |
| Bartleby.com | Very Good | |
| Reference.com | Very Good | |
| Guarantees. The website should have life of full of uncertainties that communicates to the customer the return policy of the web site. | Wikipedia.org | Very Good |
| Craigslist.org | Good | |
| Beliefnet.com | Good | |
| Phone number. The web site should have numbers that can enable the visitor to ask and get the questions answered. | BBC.com | Very Good |
| Nutrition.gov | Fair | |
| Refdesk.com | Very Good |
The company should explore affiliate marketing strategies by selling services and products of another firm and taking commission on the sales made. The company can decide to sell products from other companies such as EBay and Amazon thus increasing the revenue. The company can also employ the use of premium subscriptions to some major companies where it will stabilize company’s revenue in monthly basis. In addition, the company can exploit contextual marketing, which involves fewer tasks as compared to direct advertising. The company can form alliances with companies such as Google and Yahoo.
In order to retain the online customers, online shoe company should ensure that there is excellent customer service that meets customer’s satisfaction hence retention. The company should develop regular communication with the clients with customized content and unique offers. The online shoe company should listen to customers’ needs and answer their concerns. The online company should introduce loyalty programs, client referral rewards and appreciation awards to retain clients. There company need to retain its clients by bringing them together through online conferences.
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