The Online Marketing Technology, Essay Example

The company should explore affiliate marketing strategies by selling services and products of another firm and taking commission on the sales made. The company can decide to sell products from other companies such as EBay and Amazon thus increasing the revenue. The company can also employ the use of premium subscriptions to some major companies where it will stabilize company’s revenue in monthly basis. In addition, the company can exploit contextual marketing, which involves fewer tasks as compared to direct advertising. The company can form alliances with companies such as Google and Yahoo.

In order to retain the online customers, online shoe company should ensure that there is excellent customer service that meets customer’s satisfaction hence retention. The company should develop regular communication with the clients with customized content and unique offers. The online shoe company should listen to customers’ needs and answer their concerns. The online company should introduce loyalty programs, client referral rewards and appreciation awards to retain clients. There company need to retain its clients by bringing them together through online conferences.