The Power of Attitudes, Essay Example

A new MBW 745Li is an example of luxury car that combines features of a sport sedan and exclusive brand model. Possible attributes of MBW 745Li are easily identified as this vehicle falls into the category of high-class models. The price of $ 77,000 makes it an expensive desire of every driver. Moreover, exclusive design, along with excellent technical characteristics, grabs attention of well-to-do clients. Convenience and comfort are gained through the size of interior. Modified 4.4-liter engine enables driver to feel the speed. Finally, safety, high quality, and distinctiveness that are always associated with BMW cars allow this model to become a leader in its class. Comfort, safety, and exclusive design are objective BMW 745Li attributes as they correlate with BMW Company’s policies and standards. Nonetheless, belonging of this car to sport models is rather subjective attribute due to several reasons. On the one hand, acceleration from 0 to 62 mph takes 6.3 seconds. On the other, automatic transmission does not allow accelerating swiftly enough. Most people tend to think that BMW 745Li belongs to sport model cars because of its design, while its technical characteristics cannot compete with those of Porsche, Lamborghini, or Maserati sport models.

Main competitors of BMW 745Li are Lexus LS430, Infinity Q45, and Audi A8. All these cars are of the same price category and acquire almost similar features. In fact, technical characteristics, size, and quality of these models are alike. Therefore, only special design, brand names, and manufacturing country are those factors that mark these vehicles as competitors on US and European markets.