The Question of Ethical Decision in Marketing and Ethics, Essay Example

The thesis of the article is that the need for markets in society leads to the necessity of developing ethical standards for those markets.  The author is writing about this topic primarily because there is a fundamental connection between markets and ethics.  In any transaction there is an underlying ethical or moral consideration that must be taken into account.  For this reason, it is important to develop a comprehensive ethical perspective when doing business.  This has the benefit of providing a framework for making decisions and weighing the potential benefits of a decision vs the consequences.

The paper begins by presenting the fact that markets and ethics are intrinsically connected.  It goes on to provide an overview of how ethical considerations have been promoted in the past.  This has resulted in the establishment of commissions that oversee the ethical standards of business transactions.  This is similar to other readings on the topic that present arguments that consider ethical responsibility as an inherent factor in the development of a marketing strategy.  Through the establishment of this strategy a more coherent idea of how the moral position of a company should take shape.

The article provides an in depth review of the important factors related to the relationship between marketing and responsibility.  This is important in demonstrating the historical implications of developing ethical strategies in business.  The paper demonstrates not only various positions related to the matter but also provides an analysis of the effectiveness of potential strategies moving forward.  The article provides perspective in regards to the development of moral strategies that can help to determine potential decisions in the future.  This is important in ensuring that decisions are carried out in an effective way.

References

Jamnik, A. (2011).The Question of Ethical Decision in Marketing and Ethics. Revista Cultura Económica, 29(80), 41-53.