Using Technology to Increase Business, Essay Example

In a technology-driven society, it is often understood that business operations ought to take the option of utilizing technology at its best and gaining the benefits from whatever it has to offer the society with. In relation to this matter, business organizations are entitled to mandating their operations towards growth especially in consideration with how well they make use of the internet and all the other aspects of modern technological feats to help them attain their goals and their desires for better business progress. For this case discussion, a consideration on the closer look towards good business operation based on utilizing technology and the internet shall be given attention to. Focusing on increasing sales competence of organizations, this presentation shall determine the real elemental factors that distinctively describe a more effective application of good sales approaches and sales process that is founded upon trust-based relationship among parties involved [for this discussion, the situation in focus would be the business-to-business development and transactions].

In operating with other business organizations, trust is a vital factor that could determine the growth of such relationship between parties involved. Relatively, it is the trust that one has on the other that establishes the strength of the relationship that these entities have towards one another. Trust, however, is established through time and through experience, it is often most impossible to establish trust with one that does not have proper connection with another. In business-to-business transactions, both entities have one common goal, to get the best out of the relationship and make sure that they make as much profit as possible from the transactions that they embrace.

Practical approaches to business operations such as this one invokes seven particular factors that identify well with the determination of the role that each of the parties involved ought to take into account to be able to establish trust. These seven steps include the following:

Prospecting

This stage insists on the need of the administrations to find better options of gaining the attention of prospective partners or business-clients in the industry. Depending on what service or what product they are willing to offer, every head administrator of a business organization aiming to engage in a business-to-business transaction needs to consider extensive operations that would define a better understanding on how modern operations of technology could help in finding and reaching out to prospected organizations they hope to work alongside with.

The internet, for instance, offers a wide array of different operations that businesses could adapt into, especially for the sake of finding the right entities that might need the services and products they offer. Participating in good aspects of modern social networking concepts give businesses the proper standing they need to become more effective in creating promotions and presentations that would best entice the attention of their target market.

Approach

Still relating to the new age operations of business development through the internet, creating a definite approach that would directly speak towards the needs and demands of the target market would be possible only if the organization draws upon a presentation that would immediately get the attention and appeal of the target individuals or institutions they hope to work with.

Need Discovery

What do the prospected business-client need out of what the company could offer? This question entails to create an operational direction that could provide the organization a better sense of realizing what could affect the operation of their business in an overall context as they desire to establish better relationship with their counterparts based on trust. Their business-clients are expected to better trust whatever service or product they have to offer, if they show enough concern on determining the specific needs of these target markets.

Presentation

In marketing the services and the products of the business, engaging and interesting media-elements should be embedded into each presentation. Besides the information that the organization wants to share with the public [or at least to the market being targeted], it is essential that additional elements be considered as well to make sure that the presentations are appealing enough especially towards determining the more effective sense of establishing the foundation of trust they want their clients to have on them as they intend to create the transactions more transparent and more implicative on how they want to handle the partnership they hope to offer to their prospective clients.

Handling Objections

Not everyone will accept; this is a given expectation that every business organization must give attention to. Handling objections effectively could provide a definite course of extensive development on how the reputation of the business is being built in relation to how the organization plans to determine their position in consideration to the partnership they hope to offer. Rejections need not be the last draw for the organization; instead, it should be a stepping stone to improve the presentations and approach of convincing that the business used towards the same supposed partner and hopefully make the same offer in the months that may follow when situations have already changed and the services and products that is offered by the business would already be needed by the prospected business-client.

Close

Closing the deal should include clear clauses of agreement. Everything should be clear to both parties. If the connection and transactions are being handled through online connections, it is important to make sure that each party understand the role that it takes in relation to the agreement. Notably, the closing of transaction shall depend on how both parties understand their role in the long term relationship that they hope to engage in. Proper significant markers of response to such clauses of agreement must be given careful attention to.

Servicing the Sale

The sale of products [and/or services] to the partner business-client should be handled with care. Technology could help well in assisting the provider to give on-time update to the receiver especially if the provision of such products and services do include shipping operations. These updates shall keep the process intact and transparent, thus building the trust that is imposed upon the organization involved.

Overall, the collection of these seven procedures as applied upon the actual completion of the business-to-business transactions handled online, it is important to take note of the fact that the values of the organizations involved in the process be considered accordingly. It is with the recognition of such values that trust could be established between the parties involved in the agreement. Practically, with the use of modern technology, business-to-business transactions could be managed more effectively and given attention to with full care of the values that each party gives full importance to. With effective and strategic operation of the business in relation to such matter, it is important to take note on how each business entity takes on its responsibility effectively especially through utilizing modern provisions of technological applications related to the concept of development being assumed to be achieved.

References

De Chernatony L. et al. (2003): Creating Powerful Brands. Elsevier/Butterworth-Heinemann, 3rd Edition

Huczynski, A. et al. (2001): OrganisationalBehaviour 4th Edition, Harlow

Ries A. et al. (1994): The 22 Immutable laws of Marketing.  Harper Collins Publishers

Dr. Temporal, P. (2005): B2B Branding–A Guide to Successful Business-to-Business Brands. International Enterprise Singapore

Tai J. et al. (2008): Killer Differentiators–13 Strategies to Grow Your Brand. Marshall Cavendish Business

Trout, J. (2004): Trout on Strategy: capturing mindshare, conquering markets. McGraw-Hill