Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

Walt Disney Organizational Approach, Research Paper Example

Pages: 2

Words: 567

Research Paper

Organizing, according to  Management Innovations (2008), is the process of assigning tasks developed in the planning stages of a business strategy , to individuals  or groups to generate the actions that will enable the achievement of organizational objectives. It is also a mechanism by which people are given specific assignment that collectively will contribute to continuous creativity and innovations, maximum productivity and high levels of profitability.

Walt Disney, in an effort to manage creativity, according to Lynch (2001) placed great focus on organizational design and culture, among other variables.

The company from inception, seemed to realize that without clearly defining its organizational culture, it would stumble through whatever organizational process that was operational, and as such, incorporated it in its four foundational structural, which Lynch (2001), identified as definition of culture, designing of ideas, designing the process and refining the product or service.

The leadership of Walt Disney made sure that each Cast Member or employee, from the point of orientation onwards, knows the culture of the company, as such will always be positioned to offer ideas as to how the entity overall, can continuously achieve greater levels of creativity and innovations in its entertainment operations.

Organizationally, the process then extended to the alignment of the ideas received, in order to ensure  that they will be able to fit the company’s organizational culture as well as its creativity and innovation plans.

Organizational Design, according to BYU Training Department (20122), is made up of four phases and these are, (a) preliminary analysis, (b) strategic design, (c) operational design , and (d) implementation. Walt Disney on inspection has fully embraced these procedures in its drive to achieve creativity and innovations within its operations on a daily basis.

Ideas from Cast Members are aligned after analysis, to fit its cultural norms and expectations as well as to make good business sense , according to Lynch (2008), while in the designing phase both operational and strategic, the company reports that it strive to ensure that the ideas accepted are able to move from conception to implementation as efficiently as possible, so that it can save time, money and Cast Members passion.

In the final aspect of the organization design structure, the company refines the product or service that will be offered to its customers, by making as many changes as deemed necessary, until a key innovative entity that will drive the bottom line to new heights is created. This is then packaged and marketed to the public with great expectations  as it relates to customer satisfaction and taste.

On examination of Walt Disney’s approach to organization, in the context of the business operations generally, it can be concluded that the company organizational process has been extremely successful, especially in the way it engages it employees from the orientation stage onwards, to make contributions to fit its organizational culture and design. The company also continuously manages the entire process, even after the final products and services are delivered to its customers, to ensure creativity and innovations are effectively inculcated at all levels.

Walt Disney therefore, has established a benchmark that all companies with a desire to achieve similar levels of stability and profitability should seek to replicate going forward.

Reference

Brigham Young University – Training Department (2012). Strategic Organizational Design Process Retrieved from:

www.training.byu.edu/documents/StrategicOrganizationDesign.doc , 10/06/12

Lynch, L. (2001). Sustaining innovation: Walt Disney instilled how. T + D, 55(6), 44-49.  Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/227006975?accountid=3783

Management Innovations  (2008). Define Management and Its Function Retrieved from: www.managementinnovations.wordprep.com/2008/12/03/define-management-its-function/, 10/06/12

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Research Paper Samples & Examples

Bipolar Disorder and Marriage, Research Paper Example

Abstract Bipolar disorder, a mental illness also known as manic depression and characterized by violent mood swings, ruins 90 percent of marriages in which one [...]

Pages: 6

Words: 1566

Research Paper

Substance Use and Abuse Assignment, Research Paper Example

Substance use, abuse and the delicate balance between them compose a multidimensional issue that has been extensively researched because it is associated with a plethora [...]

Pages: 12

Words: 3301

Research Paper

Jonathan Swift and Satire in His Works, Research Paper Example

Introduction Jonathan Swift is one of the most remarkable British writers of the 17th and 18th century. He is well known for his works like [...]

Pages: 7

Words: 1969

Research Paper

Opportunity and Cost: Business Prospects Made Possible by NAFTA, Research Paper Example

NAFTA – North American Free Trade Agreement – is a trilateral trade bloc in North America created by the governments of the United States, Canada, [...]

Pages: 8

Words: 2159

Research Paper

Stimulus Plan 2009, Research Paper Example

With the U.S. economy experiencing disorder and chaos, there have been many debates concerning the 2009 economic stimulus plan. The stimulus plan in question, also [...]

Pages: 4

Words: 1234

Research Paper

A Legitimate Use of Stem Cells, Research Paper Example

Nowadays, a problem of legitimate use of stem cells is largely discussed. Controversy regarding this issue has long history and does not seem to be [...]

Pages: 12

Words: 3194

Research Paper

Bipolar Disorder and Marriage, Research Paper Example

Abstract Bipolar disorder, a mental illness also known as manic depression and characterized by violent mood swings, ruins 90 percent of marriages in which one [...]

Pages: 6

Words: 1566

Research Paper

Substance Use and Abuse Assignment, Research Paper Example

Substance use, abuse and the delicate balance between them compose a multidimensional issue that has been extensively researched because it is associated with a plethora [...]

Pages: 12

Words: 3301

Research Paper

Jonathan Swift and Satire in His Works, Research Paper Example

Introduction Jonathan Swift is one of the most remarkable British writers of the 17th and 18th century. He is well known for his works like [...]

Pages: 7

Words: 1969

Research Paper

Opportunity and Cost: Business Prospects Made Possible by NAFTA, Research Paper Example

NAFTA – North American Free Trade Agreement – is a trilateral trade bloc in North America created by the governments of the United States, Canada, [...]

Pages: 8

Words: 2159

Research Paper

Stimulus Plan 2009, Research Paper Example

With the U.S. economy experiencing disorder and chaos, there have been many debates concerning the 2009 economic stimulus plan. The stimulus plan in question, also [...]

Pages: 4

Words: 1234

Research Paper

A Legitimate Use of Stem Cells, Research Paper Example

Nowadays, a problem of legitimate use of stem cells is largely discussed. Controversy regarding this issue has long history and does not seem to be [...]

Pages: 12

Words: 3194

Research Paper

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!