Watching TV News, Essay Example

In the field of journalism, it could not be denied that the information usually presented to the public gets chosen and filtered first by the head editors and the directors of the program. In undergoing such condition of assessing the importance or the value of the news to be used in each news presentation, editors and directors follow one specific element, network rating. What is different in news presentation in television and in the broadsheet is the level of business competition that these forms of media actually need to face. For instance, in broadsheet distribution, the editors of the papers need to make sure that their chosen headlines raise the attention of the readers more directly than that of the other papers’ headlines. While there is an assumptive way of perceiving how the other papers would present their headlines, there is no sure way on how they would attack the news. In this case, the editors ought to go with instinct, specifically utilizing what they know would immediately catch the thinking pattern of their target market.

In news television, it could be considered that there are other elements given attention to when deciding on how to present a particular news piece to the public. In this new-age technology driven society, it could be understood that the news itself is the product that news television networks sell; how they package the news and present it to the public is what makes the difference. One specific factor given attention to is the worth of the content of the news. Usually, all news networks would present the same news piece within the same hour especially when the event just occurred and when it does affect the society in general. Breaking news pieces are information that usually come in abruptly; news television networks often make sure that they get access to the hottest news as much as possible. However, what defines these breaking news pieces is the makeup of the content that they are presented with, which the public would likely appreciate.

Another element considered are the value provided upon the images to be used along with the airing of the news. The more concrete the images are in sending a solid message to the public, the more effective they are in sending out a meaningful presentation for the listeners of the news. The crisp quality that the images or videos used for the news presentation highly affects the overall worth of the news. Among the elements considered are the news reporters chosen to present the news itself. The personality and the reputation of the news reporter handling the news affects the perceptive understanding of the viewers and the listeners as they identify with the real worth of the news piece being presented to them.

In this particular discussion, a focus on CNN’s worldwide news television program shall be given attention to. The way they filter their news, the way they handle the need to present a defying pattern of news casting and news reporting shall be given focus herein. To create a sense of comparison and observation on the process of reporting that CNN follows, a pattern of news feeds seen through their website [and cross referenced with the videos they presented on television] shall be given attention to in this discussion. The days that were targeted for observation includes the days from September 23 to September 30.

The first aspect to be examined is the genre of news feeds that CNN took into account during the span of time considered. The network made sure that they include the most compelling and most affective news that the world would likely want to know about. For instance, the situation in Israel has long been given attention to by the world; especially that it has the possibility of becoming a global concern as ISIS members are reported to have been recruited from different parts of the world. Making sure that their headlines give attention to this specific issue puts CNN’s news pieces to be among the most trending information presented both on television and on the internet. To make the news piece quite different from the others, CNN highlights more on the human factor that appeals to the concern of the viewers towards human rights and respect of human elements. Hoping to appeal to the concern of the viewers with regards the safety of the people living in Israel and their own safety as well, CNN hopes to kindle the desire of the viewers to know more about the situation and embrace the possibility of determining how they themselves could prepare for the situation in case the condition of war in Israel does affect their own areas of residence. Raising awareness through warning-signs in their news presentation specifically make their news reporting rather compelling, interesting and attention grabbing.

Another aspect of focus that the network gives attention to is the reaction of the public on the most current news that is trending in the social networking connections that most internet users engage it at present. Understandably, every individual listener has something to say. Like other television networks, CNN places great value on determining what is meant by viewer-reaction. In this case, the network’s director placed such condition of viewer-thinking in the front row, thus showing the public how much they value the reactions and the opinions of the public. This appeals to the desire of the public to be a part of the news. The idea of contributing their opinions to the worldwide trending news pieces, gives the viewers a sense of satisfaction especially as they intend to become more involved in the society and how to shape it. The launching of the concept of citizen-journalism has been fully embraced by CNN and is now being used by the network as a course of redefining its name in the news casting industry.

The third aspect considered by CNN is the crispness of their images especially when presenting the news. Compared to other networks, CNN invests more on how their images and videos supporting the news they present would actually give a more meaningful value to the news they are presenting to the public. While other networks would be at least a few minutes ahead of what CNN hopes to report to the public, it is most often than not that viewers transfer to their station after viewing the headline or the breaking news on other networks because viewers know about their reputation of providing a more in-depth presentation of the news that would send out clear message to the public with regards what really is happening to the society.

CNN does provide a more distinct source of accurate information that the public intend to fully trust. Although other networks might present the same news pieces, CNN usually gets the full attention of the public especially that they are noted to present the wholeness of the news through gathering immediate information that would make the pieces of data they offer the public with to have more value and more depth especially in presenting the human element in each news piece.

Appealing to the concerns of the public especially dedicated to taking care of the human elements for justice and safety, CNN never fails to catch the attention of its audience, both in the internet and in television. The network’s successful management of information does affect the overall consideration the public places upon the decision of choosing the network apart from others when it comes to listening and gaining information from the new they have to offer. Through the years, CNN has established a name that is trusted by the public worldwide. At present the network continues to establish its name and reputation in connection to how it advances further especially in making sure that it presents the public with the most compelling and most interesting pieces of news reports that would provide the people with a good idea on what is happening around them based on real-time reporting.