What Do You Think About Each Articles? Essay Example

http://www.entrepreneur.com/article/234012

In this article, Aziz Hashim states that in order to expand a business (maybe start a franchise), an entrepreneur needs to learn how to delegate tasks. Multi-unit franchising is a good model, but only if there is a strong and reputable brand behind it. A company, however, needs to grow extremely popular to be able to create a franchise and attract investors who are looking for established methods of running a business and existing reputation.

http://www.forbes.com/sites/davidkwilliams/2014/06/05/3-reasons-companies-should-abolish-employee-performance-reviews-now/

The author states that “traditional performance reviews can be counter-productive”. Indeed, it needs to include support and development agreements that the manager and the employee can follow. Focusing on the negative is one of the most common mistakes managers make. Performance reviews should be built around individuals, and based on creating common goals that both parties agree on.

http://www.entrepreneur.com/article/234527

The article talks about celebrity endorsement and methods of how to get on with social media marketing without it. Indeed, it is possible to create brand awareness using company-generated content and press releases, however, a well chosen celebrity (Not Kim Kardashian) can improve customer engagement.

http://www.entrepreneur.com/article/233883

Using contests to attract new creative talent is a good marketing management method. It is certainly cheaper and attract a wider audience than putting one highly paid agency in charge. Contests also provide opportunity for creative talent to find assignments, build reputation and gain popularity. It is a win-win situation.

Preparation for meeting the needs of angel investors is not hard. Entrepreneurs, who create a detailed marketing plan would be able to easily prove the marketability and profitability of the new idea. Doing adequate research of the market, target customers, costs, preparing presentations, and finding out more about the investor are good ways to start the preparation.