What Seems to Be the Problem? Understanding Change of Mind Among Consumers, Essay Example

Given the scenario where clients choose to leave items they chose upon check out from the online shop, there are two primary things that need to be considered. First is the system’s efficiency in handling online transactions from the point of choice to the point of closing transactions. Considering this matter, technical issues should be given attention to. Rechecking the operation of the online shopping transaction is necessary. Doing dry-runs on the part of the technical administrator is required. If this is in fact the reason why the clients choose to leave their items, it means that the perception or the interest of the consumer may not have diminished, they simply cannot purchase the items completely because of technical issues. However, fixing the situation immediate is necessary as it may cause a loss of a respective number of regular clients due to unsatisfactory service and operation handled in the company’s website.

The second option to consider is the simple thought of consumers simply losing interest on the product or at some point perhaps finding an alternative to what the business provides because of what other businesses offer. Take note that when a client surfs the internet searching for a specific item to buy, it is most likely evident that he or she would be browsing three to even six websites all at the same time. Comparing price, quality, discount options, company reliability and all, these consumers are keen enough to find the best product that could provide them what they want under great deals.

To be able to know if there is an issue on the current standing of the company’s product in the market, it is important to launch a survey among consumers who choose to visit the website. The survey is for the general public. This means that whether or not the visitor bought something from the company, they are obliged to answer a brief survey to define their experience in navigating the website as well as how they were served by the different operative features of the said online organization. Relatively, giving attention to the concept of alternative choices, it is essential to know what made them change their mind and pick the alternative product offered by the other companies.

In the survey, it is important to include the inquiring data on what the clients expect from the website and the products the company offers. Composed of at least 10 questions of an easy yes or no or a multiple choice pattern, the survey is supposed to serve as a guide to the administrator on what needs to be given attention to and what needs to be adjusted to make sure that the chosen products during the shopping period would be purchased completely under the transaction is closed.

There is also the possibility of putting up a direct chat session that automatically opens as a widget attached to the website. This would invite the clients to ask about particular matters about the products that the company offers thus allowing the agents of the organization a chance to convince the dwindling client to continue the purchase and close the transactions with the business. These are only some of the ways by which online administrators would be able to control the situation of clients being lost along the way of navigating through the website. It is then considered essential that business organizations online be aware of the different possibilities that may take the attention of their clients away from the products that they offer. Keeping their interest and attention intact during the whole process of navigating the website could be affected by better and satisfactory online experience on the part of the buyers. Such process is already possible of becoming a source of competence among the consumers. Having someone directly talk to them through chat support is also effective as they are likely buying on a brick and mortar business through the assistance of a sales agent thus assuring them of the quality of the product and the safety of the transaction.

References

Amor, D. (1999). The e-business (r)evolution. Upper Saddle River: Prentice Hall.

Badger, E. (6 February 2013). “How the Internet Reinforces Inequality in the Real World”. The Atlantic.

Beynon-Davies P. (2004). E-Business. Palgrave, Basingstoke.

Timmers, P. (2000), Electronic Commerce – strategies & models for business-to-business trading, pp.31, John Wiley & Sons, Ltd.