All papers examples
Get a Free E-Book!
Log in
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

What’s In a Name, Essay Example

Pages: 1

Words: 327

Essay

The No Child Left Behind Act has left a plethora of opportunity for new small businesses to come to the fore and provide educational services. Naturally, that is just what happened. So here it is, the small e-business for adolescents of the high school grades to provide them with online tutoring. The only thing left on which to decide is the name.

So what’s in a name? Everything; a name is the foundation of identity. “The right name can make your company the talk of the town” (Start Your Own Business”). “The wrong one can doom it to obscurity and failure” (Start Your Own Business”). Ideally, your name should “convey the expertise, value and uniqueness of the product or service you have developed” (Start Your Own Business”)

With that in mind, what is the best approach to picking a name? Making one up or going with a more functional one. In this case, it would be best to go with a more functional one. The reasons being that if someone googles online tutoring, tutoring named websites will pop up first. Even so, one would want to “avoid generic names that literally describe the product or service, like Computer Consulting Company, Appliance Sales and Service, Inc., etc.” make it informative and original (Allen, 2010).

So in a way, the answer is that one wants both a functional name and an original one. “The name you choose can play an integral part in the marketing of your company” (**). “Your name projects your image, brand, and position in the marketplace” (**).

In conclusion, the name is the starting block for the success or failure of a company. A lot of research should be conducted prior to picking a name because everything else will depend upon it.

References

(2010).Start Your Own Business”. Entrepreneur Press. 5th Edition.

Allen, Scott. (2010). “How to Create a Great Business Name.” About.com. Retreived: 27 Jan. 2011.

Zahorsky, Darrell. (2011). “The 10 Commandments of a Great Business Name.” About.com. Retrieved: 27 Jan. 2011

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Essay Samples & Examples

Voting as a Civic Responsibility, Essay Example

Voting is a process whereby individuals, such as an electorate or gathering, come together to make a choice or convey an opinion, typically after debates, [...]

Pages: 1

Words: 287

Essay

Utilitarianism and Its Applications, Essay Example

Maxim: Whenever I choose between two options, regardless of the consequences, I always choose the option that gives me the most pleasure. Universal Law: Whenever [...]

Pages: 1

Words: 356

Essay

The Age-Related Changes of the Older Person, Essay Example

Compare and contrast the age-related changes of the older person you interviewed and assessed with those identified in this week’s reading assignment. John’s age-related changes [...]

Pages: 2

Words: 448

Essay

The Problems ESOL Teachers Face, Essay Example

Overview The current learning and teaching era stresses globalization; thus, elementary educators must adopt and incorporate multiculturalism and diversity in their learning plans. It is [...]

Pages: 8

Words: 2293

Essay

Should English Be the Primary Language? Essay Example

Research Question: Should English be the Primary Language of Instruction in Schools Worldwide? Work Thesis: English should be adopted as the primary language of instruction [...]

Pages: 4

Words: 999

Essay

The Term “Social Construction of Reality”, Essay Example

The film explores the idea that the reality we experience is not solely determined by objective facts but is also shaped by the social and [...]

Pages: 1

Words: 371

Essay

Voting as a Civic Responsibility, Essay Example

Voting is a process whereby individuals, such as an electorate or gathering, come together to make a choice or convey an opinion, typically after debates, [...]

Pages: 1

Words: 287

Essay

Utilitarianism and Its Applications, Essay Example

Maxim: Whenever I choose between two options, regardless of the consequences, I always choose the option that gives me the most pleasure. Universal Law: Whenever [...]

Pages: 1

Words: 356

Essay

The Age-Related Changes of the Older Person, Essay Example

Compare and contrast the age-related changes of the older person you interviewed and assessed with those identified in this week’s reading assignment. John’s age-related changes [...]

Pages: 2

Words: 448

Essay

The Problems ESOL Teachers Face, Essay Example

Overview The current learning and teaching era stresses globalization; thus, elementary educators must adopt and incorporate multiculturalism and diversity in their learning plans. It is [...]

Pages: 8

Words: 2293

Essay

Should English Be the Primary Language? Essay Example

Research Question: Should English be the Primary Language of Instruction in Schools Worldwide? Work Thesis: English should be adopted as the primary language of instruction [...]

Pages: 4

Words: 999

Essay

The Term “Social Construction of Reality”, Essay Example

The film explores the idea that the reality we experience is not solely determined by objective facts but is also shaped by the social and [...]

Pages: 1

Words: 371

Essay