Women Horse Riding Club Discription, Business Plan Example

Even though Georgie’s primary business will be a women-only horse riding club, the company plans to differentiate itself from the competition through numerous value added services. Georgie Horse Riding Club will also have a spa, restaurant, Jacuzzi, and Olympic-size swimming pool for the convenience of the members. In order to ensure complete privacy as well as creating a place where women can be themselves, even the management and the staff positions will be filled by women only. Even though the club will be the first women-only horse riding club in the area, it plans to be more than just a club.

Georgie horse riding club aims to be a preferred all-in-one riding and hang-out destination for women. The company collaborated extensively with marketers and researched the area’s female population to figure out their needs and preferences. The company discovered that most of the women wanted a horse riding club where they could also spend quality private time as well as hang out with friends. The value-added services provided by the club are the ones which were demanded by the majority of the survey respondents. The company will continue to monitor its target market and may add additional services if there is a significant demand for them.

Club members may choose from monthly plans or annual plans. The annual plans will allow the members to enjoy a 20 percent discount over the monthly rates. The company may also start a rewards program for its loyal clients. The membership plans will cover use of club’s horses, spa, swimming pool, and exercise room. The members may be able to hire the services of riding trainers for additional fees determined on hourly basis.