Womenswear Design, Research Paper Example

The size of the general market is wide but not exhaustive since the company is not fully represented globally. The annual growth of the company is substantive and can be termed as average compared to the competitors in the same line and other companies with the same structure.  There are, however, new trends expected to further boost the sales of the company and expand its market size due to the product diversification. The production line of the company is not seasonal as the company endeavors to produce a wide variety of products used in any season. The company has experienced some challenges but since its start the company has maintained a gradual increase in its sales.

The market size of the company can be segmented into portions to improve of the group’s consumption of the companies products. The products should be produced to target the desired groups’ desires with consideration of the climate and the way of style of the targeted consumers. The market can also be segmented into the buying situation of consumers with regard to their buying potential and the pricing should be cross cutting. There should be diversification of the current consumers to incorporate desirable considerations in the products and improved product quality to offset the competitors.

The strengths of the company are its excellent reputation, excellent designs and product quality. The weakness of the company is evident in its lack of solid distribution channels to the wider international market. The company, however, faces treats from its competitors due to lack of patent protection of its production lines. On the positive side, the company has untapped opportunities in the ever increasing customer desires and the elimination of international trade barriers.