X Company Organization, Essay Example

Currently, many medium-sized and huge businesses are obliged to offer the innovative alternatives of serving customers; the thing is that modern-day trade market emerges to have exceptionally strict policies from the perspective of matching customers’ requests; consequently, managers often get “puzzled and frustrated” due to the unawareness of how to improve the company’s performance (Latham & Locke 38). As for this paper, the focus lies in arguing that the companies have to be focused on innovating in customer service, since, in view of many economists, this is the only way to outperforming the competitors; to be precise, among the most appropriate innovations in customer service, it is worth taking into account the significance of online interaction with the customers as well as bringing sense of comfort by all possible means.

Online Platform

Pudding Factory as a medium-sized company, containing the image of bar, restaurant and bakery, has to extend the list of services offered on their official website. As for the website, it is necessary to create a brightly decorated menus translated into at least few different languages. Information about their services and affiliate programs should be concisely explained out there. Living in the globalized world, most present-day customers prefer searching for the desirable information online. This is because most target groups use IT as their digital platform of entertainment. Pudding Factory should primarily focus upon online advertisement campaigns due to three major reasons: they are the most effective, cheap if not free of charge and they affect larger categories of population in short periods of time. Social networking websites and blogosphere need to serve as chief advertising platforms.

By promoting new line of products online, company authorities are prone to effectively sharing catchy messages with favorable discounts, which builds strong awareness of brand among customers who constantly become hooked upon company’s products. In order to systemize such approaches, Pudding Factory authorities should create Facebook groups and Twitter Profile to attract more and more clients who appreciate their services. The great advantage of such online communities is that customers are encouraged to discuss their experiences with Pudding Factory, drawing more attention to its services. Finally, their online service is also characterized by online shopping, which means that customers can easily place an urgent order by phone or in the order form and food will be delivered very rapidly.

Marketing Strategy – Creating the Atmosphere of a Restaurant

Basically, the company has to promote word-of-mouth advertising strategy, which means that they are mainly concentrated upon spread of excitement from their brand. In most cases they are likely to achieve this with the help of arranging some get-togethers or celebrations. Another marketing strategy is related to interpersonal attracting of customers. For instance, Mr. Robinson, being a vice president of business development and marketing, highly encourages sharing his cell number to personally deal with every interested customer. Although it bored a kind of social tension and workload, it can resolve numerous customers’ private concerns and sustain brand. Even media professional intended to critically evaluate the company were extremely encouraged to be dealt with.

Apart from the aforementioned approaches to innovating in customer service, the company should also use numerous carton moving bags where visitors can pack their leftovers. Management team believes that approximately eighty percent of customers cannot handle their meals and they are encouraged to take it out to their homes. On the other hand, this can create a message of people who are not hungry and who are served at maximum and with full comfort. On the whole, it is worth saying that “an entire company must be dedicated to the goal of providing proactive customer service” (Skrabek).

Each particular dining restaurant despite its direction and chain should promote on-premise production of food to order. This way, customers are always sure that they are served healthy food. Although numerous concerns over high-calories products still arise, the company can easily justify their strategy to be cost-saving and family-oriented. Due to the fact that most visitors are families with at least three members, the restaurant offers large servings, which could be easily shared within all family members. This is a cost-saving strategy that allows company building customer loyalty. Recruited personnel are also skillful, careful and quick, which makes clients feel more confident as they are given enough attention. Trained servants always provide timely servings, which creates the image of punctuality and care so appreciated by the customers.

Another advantage that has a positive impact upon building customer loyalty is promotion of strong brand within the restaurant. Regarding the fact that Pudding Factory, it is important to make mention that all customers should be given an unforgettable opportunity to feel relaxed in soft seats within elegant and friendly surroundings; the buildings have to be always clean and cozy. The reason for coziness is that marketers believe visitors to feel more comfortable and home-like in apartment dwellings, rather than multi-storey buildings. Evidently, this is very important to let clients feel at ease when consuming food. One more peculiar thing is that Pudding Factory has to offer exceptionally high quality food. All this contributes to the ideal model of effective service.

Conclusion

Obviously, customer service is a great achievement if it is adequately considered. At Pudding Factory customer service the management team puts in a lot of efforts in order to make it ideal, taking into consideration the emotions as well the spirit of the employees (Zigon), competitive advantage, marketing strategy, mission statement and overall environment. Altogether, this is likely to create a unique atmosphere for individual experience, where customer is a king who will definitely receive his order on time. The quality of food is the best as it is made of organic products grown without pesticides. Each customer receives huge servings, which can be shared to his acquaintances and friends. Currently, Pudding Factory is frequently referred to top 50 highest quality eateries and proves to be valued by its customers. Since the customer care is very high, there is no longer need in physical advertisement. The company annually spends millions of dollars on advertising because of viral marketing, which is highly effective nowadays. All in all, customer service at Pudding Factory is worth respect and admiration.

Works Cited

Locke, Edwin, and Gary Latham. Goal Setting: A Motivational Technique That Works. Englewood Cliffs, NJ: Prentice Hall, 1984. Print.

Skrabek, Quentin, Jr. “Get All Employees Involved in Satisfying Customers,” Quality Progress (1993): 87-89. Print.

Zigon, Jack. “Making Performance Appraisal Work For Teams,” Training (1993): 58-63. Print.