Yum! Brands: Pizza Hut India Memo, Research Paper Example

Company History

Yum Brands is a fast food restaurant chain that operates globally. The restaurants that are owned by Yum Brands include Kentucky Fried Chicken, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food. Yum Brands is one of the world’s largest fast food restaurant chains and is very successful locally and globally. The company has become successful due to good business practices and successful strategies. The company falls into the restaurant industry or service industry to be more generalized. Pizza Hut is a major brand for the company and Pizza Hut in India has been extremely successful, though it began with a rocky start.

Country Information

India is located in Southern Asia between Burma and Pakistan. The country has a population of 1,220,000, with the median age being approximately 27 years old. The major religion is Hindu and the major language is Hindi. The literacy rate of the population is 61% and many young people pursue college degrees. They practice an open market economy. The GDP is $4.784 trillion with an average disposable income per person of $3,900. The country has the fourth largest gross domestic product within the world and also has a vast population that would be interested in the Yum Brand products.

Challenges

Challenges that were faced by the company upon entering India were:

• Cultural differences
• A difference in food preferences
• Language barriers
• Lower disposable income

Opportunities

Opportunities included:

• Youthful population
• Large population
• Open market economy to include industrial deregulation and reduced controls on foreign trade
• Disposable income
• Accelerated growth
• Communication abilities
• Localization strategy

Sources

Some sources that will be used include, but are not limited to:

www.stat-gov.com

www.cia.gov

Bhan, N. & Nemer, B. (2006, May 8). Brand magic in India. Retrieved June 4, 2013, from Businessweek: http://www.businessweek.com

1. (2006, August 4). Pizza hut gets local with great indian treat. Retrieved June 4, 2013, from Indiantelevision.com: http://www.indiantelevision.com
2. (2008, June 18). Pizza hut named most trusted food service brand in india by the economic times. Retrieved June 4, 2013, from Yum!: http://www.yum.com/company/pressreleases/061808.asp
3. (2009). Pizza is different around the world. Retrieved June 4, 2013, from Capital Pizza Huts: http://www.cphut.com/news002.asp
4. (2013, June). Yum! Brands. Retrieved June 4, 2013, from Yum!: http://www.yum.com/company/ourbrands.asp
5. (2013, June). Yum!Brands Inc. Retrieved June 4, 2013, from Yahoo! Finance: http://finance.yahoo.com/q/pr?s=yum