A Framework for Marketing Management, Marketing Plan Example

Street Scene Auto is dedicated towards creating a better sense of car-purchasing experience that would increase the way car buyers satisfaction on what they have bought and actually realize the value of their purchase even after acquiring the car. Noticeably, this consideration shall provide a more determined concentration on what competition the business is aiming to deal with. To match up with what other companies are trying to offer, the business shall be based upon creating a more concrete sense of determining what is aimed by the organization in consideration with what is hoped to be given attention to by the business; especially in consideration to buyer-satisfaction.

It could be understood that as time passes, the consideration over the changing pattern of concerns and referential demands of the target market, the process of directing the marketing approach towards making sure of getting the attention of the prospected buyers is somewhat possible, if the desires of the buyers are directly outlined and used as an effective blueprint that would provide a more structured consideration over how the demands of the market are to be defined to make a mark on how the organization makes a name in the market accordingly.

First to consider is the age-range to which the organization hopes to make a mark; in this case, the concentration would be on the young individuals wanting to have their first cars but do not have much experience on the maintenance of the said vehicles. Another sector to be given attention to would be the ones nearing their retirement who would want to acquire a car but do not have much time or more likely do not want to spend so much attention on maintaining the said vehicles. Most likely, it could be realized that when it comes to this focus on age-range and the marketing that they would likely give attention to, it is important to address their concerns directly and accordingly.

To note then, the marketing should both be ‘hip and informative’. The presentations should be able to catch the attention of the target market while fully informing them with what the organization is dedicated to offer them, especially in relation to developing their essence of understanding the meaning of continued support service that the business hopes to offer them with even after they have already made their choice of purchase.

Most likely, it is the willingness of the business to provide what the clients need even after their transactions that would make the services as well as the products offered by the organization more acceptable for the target public. Noticeably, people are expected to give attention to the convenience of having a continuous form of support from their providers especially in the hope of determining the value of what they have incurred and the manner by which they are given the chance to enjoy the concept of improvement that they are likely able to accept as part of the purchase they have made.

Given these considerations, making use of the concept of convenience as the primary carrier of the company’s marketing campaign; it is assumed that making a direct insistence on how modern technology work for the company’s benefit would help a lot in developing a marketing campaign that would surely reach out to the target population in the market. For instance, when reaching out to the members of the society belonging to individuals who are under the retirement-age, it would be best to take into account a better sense of reaching out to them through media that they would best be able to appreciate which includes written media [including short flyers that summarizes all the services that the company gives]. Meanwhile, when targeting the younger generation, it would be best to take note of how they could be reached through social network portals. Basically, this would best allow the business to reach out to group of young individuals who are enthusiastic about cars and are likely aiming to buy the said items. Noticeably, it could be realized that with the concentration on such matter, the business would be able to formulate the most effective yet the cheapest form of marketing available.

Competition would be much easier to handle especially if the business is able to respond to a market-research survey that is able to outline the current demands and concerns of the target population. Most often than not, it is important to take note of how modern business operations and marketing campaigns could be handled accordingly, especially in the hope of making a definite sense of what modern technology could do to help develop a more established sense of marketing that would best reach out to the right groups of individuals and prospected buyers in the market.  Effective media-use campaign is what makes a difference on how the concept of introducing the value of convenience that the business offers would best provide the competence that the organization needs in facing distinct sense of competition in the market accordingly.

With good condition of mandating a better sense of the resources that the business currently works with, it is assumed that the business would best be able to make a mark on the thoughts of the target market. They are to be addressed as well as their concerns through effective market research operations that would make it easier for the organization to make a mark on the ideals of the market population being targeted accordingly. With such consideration on the effective measures of marketing, it is expected that the information the organization shares to the public would help them realize the goodness of the convenience the business provides.

References

Kotler, Philip; Kevin Lane Keller (2009). “1”. A Framework for Marketing Management (4th ed.). Pearson Prentice Hall.

Adcock, Dennis; Al Halborg, Caroline Ross (2001). “Introduction”. Marketing: principles and practice (4th ed.). Xavier thomas. p. 15.

Kotler, Philip & Keller, L. Kevin (2012). Marketing Management 14e. Pearson Education Limited 2012