Anatomy of a Business Plan, Essay Example

Executive Summary

The world of technology and the manner by which it has been emerging alongside the constraints of modern living has created a distinct source of competence among business organizations aiming to create a more workable environment for themselves. Practically, modern business organizations aimed at making the best out of what technology could offer has seen the internet as one of the most workable definitions of what good business portal is about. Reaching out to a vast variety of individuals [and prospective market], any organization aiming to gain immediate recognition from the public would do well to define their stand in the industry through engaging in E-business operations. In the document that follows, a distinction on what good business operations could be applied for the determination of the real worth of a company named NetApp as it operates through the internet.

NetApp E-Business Plan

• Goals

It is the primary goal of this presentation to make a definite pattern of operations that would help out in distinctively identifying with what is needed in order to establish a good e-business system for a company named NetApp. For this particular business, a definition of products and services shall be presented in order to set the status and the operational goals of the organizations accordingly. It is the goal of this documentation to provide a clear path that could be used to determine the point of launching towards the point of progress that the business is supposed to take into account.

• Background

NetApp shall be virtually established and managed at the same time; this means that there is no necessity for the creation of a new aspect of development that would require for an established physical establishment that would provide the business a much stronger foundation. The management of the organization along with all the transactions that need to be completed along with it shall be given attention to in relation to how the whole system would work both for the administrators and the target market of the business.

• Product or Service

NetApp is a source of different software applications that could be downloaded from the website of the company through desktops and mobiles. While iTunes is for Apple products and Google Play is for gadgets under an android OS, NetApp shall take on the option of providing both Apple and Android gadget users an access to the most sought after software applications as well as the newly innovated programs that could enhance their computing experiences.

The website shall showcase an easy-to-download feature that would provide an option for the users to take on NetApp platform apart from its competitive counterparts. Noticeably, the market of applications grows at least 15% of popularity each month due to public demand and the increase of mobile users around the globe. The organization would like to jump into the system and offer something more complex and interesting for the market in relation to this aspect of development.

• Strategic Analysis and Market Justification

The market to be served is rather general; since the applications to be offered come from the unpaid to the paid programs; the business is expected to serve the market through providing affordable and useful applications that they need in improving their use of technology at much better pace. What makes this operation more constructive is the fact that modern operations in mobiles and other handheld devices at present are gaining high rate of popularity based on function, usability and platform of operation. NetApp does well to meet all these expectations and provide the market with top of the line choices.

• Business Model

NetApp shall take a business-to-client operation. In later time, the organization hopes to establish a business-to-business platform as it tries to embrace the possibility of creating products and services that could be used by businesses that are operating online. NetApp shall continue to develop its products to be able to ensure of a growing market that it hopes to serve accordingly.

• Marketing Plan

The marketing plan to be embraced by the organization shall be mostly based on social networking and blog ads. The organization’s personal website shall showcase blogs that would posted in social media [and hopefully attract attention from the target market]. Personal emails are also to be sent to prospective clients in the market. Getting their attention through subscribing from the business’ newsletter shall also help in promoting the products the organization has to offer.

• Human Resource Management Plan

As for the people who are to work along with the administrators of the business, it could be realized that working towards a standardized system of operation is necessary. Individuals who are to work for the company would include application developers, game programmers, and support personnel. These divisions of employees shall be connected with by the administration through internet communication. Through noting this process, the organization shall be more effective in serving the needs of the market it hopes to serve.

• Conclusions and Recommendations

Overall, the business plan presented herein provides NetApp with the proper platform of development that it needs to embrace once it engages in modern aspects of e-business operations. What will make the business thrive is that of its capacity to redefine the way it operates according to the changing pattern of behavior of the market it hopes to cater to.

References

Pinson, Linda. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company’s Future (6th Edition). Page 20. Dearborn Trade: Chicago, USA.

Siegel, Eric S. Brian R. Ford, Jay M. Bornstein (1993), ‘The Ernst & Young Business Plan Guide’ (New York: John Wiley and Sons).

Berkem, Birol. (2008).From the Business Motivation Model to Service Oriented Architecture.Journal Of Object Technology vol.7, no.8.