Apple Computer INC: Alternative Presentation of Market Reputation, Capstone Project Example

The elemental factors that usually contribute to the reputation that Apple Computer Inc garners from the market include the quality of products that they release in the market and the correlative price that such quality is noted for. This is the reason why even though Apple Computer Inc does provide products with high quality, some consumers settle for their counter-competitions in the market that offer much less-priced products even though at some point may not offer products that are as high-edged as that of Apple Inc. Understandably, this causes the consumers of Apple Inc to have a great shift of product appreciation when price issues come into consideration. Presented herein are seven alternatives that are expected to help Apple Inc win the sector of the market that they cannot completely serve at present.

Alternative 1: Provide low-edge featured electronic gadgets

The low-edge features shall make it easier for these products to be produced with lower costs hence making it easier to be distributed to larger market that would rather have the basic features but good brand on their gadgets.

Alternative 2: Consider offshore operations to lower costs of production

Apple is already considered to be embracing this process; however it does not completely make use of its benefits. Properly utilizing the aspect of offshore operations shall lower down the cost of production and thus create a much acceptable pricing for the buying market.

Alternative 3: Meet basic demands of basic gadget users

There are users who simply want the basic features and nothing fancy. Responding to these demands shall lower down the cost of production hence giving a chance to the release of lower-priced products as well.

Alternative 4: Expand to creating products directed to low-edge earners

It must be considered by Apple Inc that majority of the members of the society are low-edge earners. Considering a research on what they want and what they need on their gadgets [that they could actually afford] could provide the company an understanding on what products to create for this sector of the market.

Alternative 5: Provide deferred payment-schemes for gadget purchases

There are those who would want to get the full features that Apple Inc provides and have the money to pay for them, but do not have the exact amount at present yet. Providing expanded deferred-payment options for these buyers shall certainly increase sales profit for the company.

Alternative 6: Give promotional offers to regular clients of the company

Recording the name of the purchasers and picking the regular ones and giving them promotional offers shall retain not only the trust but the loyalty of these clients to the company; hence avoiding losing them to other brands in the market.

Alternative 7: Provide extra freebies to buyers when they purchase particular gadgets that are at some point considered high-priced

When the prices cannot be lowered down due to the high-edge features of the gadgets, it is essential to provide the buyers with freebies just to compensate for the supposed expenses they incur and have them coming back for more.

Considering these particular alternative approaches on changing the reputation of the company in the market is expected to create a better function for the organization as they try to penetrate other sectors of the buying market. Opening their doors to serving the needs of the basic gadget users and those who may want but does not have the right amount of money shall further expand the market influence of the company in the coming years.

References:

Adcock, Dennis; Al Halborg, Caroline Ross (2001). “Introduction”. Marketing: principles and practice (4th ed.). p. 15.

Joshi, Rakesh Mohan, (2005) International Marketing, Oxford University Press, New Delhi and New York.

Selden, Paul H. (1997). Sales Process Engineering: A Personal Workshop. Milwaukee, WI. p. 23.