Apple Computer INC Problem Presentation and Solution, Capstone Project Example

Background of Issue

Apple Computer Inc is noted for quality products that are released in the market. However, along with such quality comes an essential reputation of high-end prices that most often than not becomes a question of market acceptability. It is because of this that an adjustment of reputation is being called for in consideration. Releasing a product that ends the thought regarding Apple Computer Inc products being high priced could provide a notion to the public that if they want both quality and practicality in their gadget, then Apple products are the sure way to go. One way of defining such an approach of adjustment could include the need to embrace the culture of off-shoring or outsourcing. Although Apple is already noted for considering such approach of business operation, it is deemed that improving on the matter could increase both production competence and reputable marketability for the company’s products.

Management and Organizational Approaches

Given that off shoring of both materials and human resources is already developed in Apple, perhaps creating a product that would meet the basic needs of the users released at a minimal price could make a great impact on the reputation that the company wants to embrace. This way, the organization would have a clear chance of splitting its market hence widening the scope of its influence among buyers from different economic sectors (Lenskold, 2003, 65). Still following the culture of quality, the new product line might not have high-end features that other Apple products posses, but the basics packaged within a full swing of a well-developed set of gadgets could best fit the budget and the specifications of the new target market (Patterson, 2008, 98). It cannot be denied that at times, gadget users do not only care about the functions but also the reputation of the brand from which the product itself has been produced from (Masi, et al, 1995, 43). Through the integration of basic programs such as messaging, basic photo automation, music programs, some games and internet connectivity, Apple Computers could create gadgets for communication that would be much reasonable for basic users to consider.

Conclusion

With the reputation that Apple Computers already posses when it comes to providing quality products in the market, it could not be denied that they already have an edge against other competing companies. Nonetheless, adjusting some of their operations of production and target features in their gadgets could also adjust their target market hence making it easier for them to reach the lower-end sector of the buying public. Basic users who are willing to pay for good quality are the ones to be the main target of this particular new campaign of setting a new reputation of affordability among the products released by the company.

References

Lenskold, James D. (2003). The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold. McGraw-Hill Professional.

Patterson, Laura (2008). Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization. Racom Communications.

Masi, R. J.; Weidner, C. K, AS (1995). Organizational culture, distribution and amount of control, and perceptions of quality. Group & Organization Management.