Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

AT&T Wireless: Dropped Call and Coverage Issues, Case Study Example

Pages: 1

Words: 361

Case Study

It is a well-known fact that AT&T users experience more dropped calls and coverage issues compared to its main competitors, Verizon, Sprint, and T-Mobile. To understand the reason behind these service inconsistencies, it is useful to examine the extent of coverage that each company offers in the United States. In order to do so, the coverage maps for these companies need to be compared. When looking at the AT&T coverage map compared to that of the other companies, it is clear that large parts of certain states completely lack coverage; while this may make sense for less densely populated states like Arizona, Wyoming, and Nebraska, there are large sections of populous states without service as well, including New York, Pennsylvania, and North Carolina (AT&T, 2013).

Despite the fact that AT&T offers poor reception in many areas, it remains a top competitor because it is able to compensate for this in other areas. For a long time, AT&T remained a top cell phone company choice because of its special contract with Apple that it would be the only phone company able to sell the iPhone. Much to the company’s dismay, this changed in 2011 when Apple altered this agreement and also decided to make the iPhone available for Verizon. In fact, a survey that was issued to AT&T users in 2010 indicated that about 23% of their customers wanted to switch to Verizon once the iPhone became available (Ong, 2010).

Even after Verizon began to sell the iPhone, AT&T remained popular for several reasons. They are currently one of the two cell phone companies who are willing to offer unlimited data service (the other is Sprint). In addition, iPhone users who have Verizon are unable to use the internet and have difficulty sending text messages while they are on the phone; AT&T therefore remains the only service provider that will allow iPhone users to surf the web while in a phone conversation.

References

AT&T. (2013). AT&T Maps. Retrieved from http://www.att.com/maps/wireless-coverage.html#fbid=CPG62n5s0aQ

Ong, J. (2010). Verizon iPhone would hurt AT&T less than expected – report. Apple Insider. Retrieved from http://appleinsider.com/articles/10/09/21/verizon_iphone_would_hurt_att_less_than_expected_report

Sprint. (2013). Coverage Check. Retrieved from http://coverage.sprint.com/IMPACT.jsp?

T-Mobile. (2013). 4G LTE Coverage. Retrieved from http://www.t-mobile.com/coverage.html

Verizon. (2013). Coverage Locator. Retrieved from http://www.verizonwireless.com/b2c/CoverageLocatorController

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Case Study Samples & Examples

Pediatric Patient, Case Study Examples

Introduction In many tertiary hospitals worldwide, pediatric patient emergencies occur frequently. The leading cause is insufficient resources to handle the rising number of patients needing [...]

Pages: 8

Words: 2274

Case Study

Forest Reading Comprehension, Case Study Example

Humans have, over the years, directly and indirectly, impacted the environment causing adverse changes to the natural resources, ecosystems, and biodiversity. Their modification of the [...]

Pages: 7

Words: 2007

Case Study

Marriot International Inc., Case Study Example

Executive Summary This paper discusses a strategy’s evaluation by showing how organizations in every sector face tough competition in the current corporate environment. Managers sometimes [...]

Pages: 12

Words: 3174

Case Study

The Fair Employment Practice Act, Case Study Example

The ethical issue identified in this context is that the Fair Employment Practice Act’s (FEPA) implementation has never been questioned by individuals such as Irene, [...]

Pages: 1

Words: 368

Case Study

Case of the Lifeguard, Case Study Example

In the case context, a lifeguard, Jennifer Payden, was fired by her supervisor for abandoning her assigned post unattended to save the life of a [...]

Pages: 1

Words: 409

Case Study

A Guide to Buying, Cooking, and Eating Italian Food, Case Study Example

A macro environmental analysis reveals the relationship between the external business environment and Eataly as well as the food industry. Political: The country is currently [...]

Pages: 6

Words: 1546

Case Study

Pediatric Patient, Case Study Examples

Introduction In many tertiary hospitals worldwide, pediatric patient emergencies occur frequently. The leading cause is insufficient resources to handle the rising number of patients needing [...]

Pages: 8

Words: 2274

Case Study

Forest Reading Comprehension, Case Study Example

Humans have, over the years, directly and indirectly, impacted the environment causing adverse changes to the natural resources, ecosystems, and biodiversity. Their modification of the [...]

Pages: 7

Words: 2007

Case Study

Marriot International Inc., Case Study Example

Executive Summary This paper discusses a strategy’s evaluation by showing how organizations in every sector face tough competition in the current corporate environment. Managers sometimes [...]

Pages: 12

Words: 3174

Case Study

The Fair Employment Practice Act, Case Study Example

The ethical issue identified in this context is that the Fair Employment Practice Act’s (FEPA) implementation has never been questioned by individuals such as Irene, [...]

Pages: 1

Words: 368

Case Study

Case of the Lifeguard, Case Study Example

In the case context, a lifeguard, Jennifer Payden, was fired by her supervisor for abandoning her assigned post unattended to save the life of a [...]

Pages: 1

Words: 409

Case Study

A Guide to Buying, Cooking, and Eating Italian Food, Case Study Example

A macro environmental analysis reveals the relationship between the external business environment and Eataly as well as the food industry. Political: The country is currently [...]

Pages: 6

Words: 1546

Case Study

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!