Beano’s Café, Case Study Example

Company background

It is pertinent that beano’s café had a good attraction in the field of beauty in relation to others in the entire country. Furthermore, this café’ has got many branches of the same kind all over the country, and it is evident to that of Alexandria, Giza and Cairo. Herein there is several foods that the customer can go in for and at the end give in their appreciation. In mentioning, some of the drinks that customer encounters is; soft drinks, infusion drinks, shakers, coffee not forgetting sand witches that are in a wide range of make ups.

Ideally, the managerial team for Beanos’s café’ has the aim of offering customer a good relaxing environment. In this regard, the customers buy beverages and food of high standards at a moderate and affordable price. Furthermore, combination of designs in term of warm colors do give customers admirable environment. Characteristics of the atmosphere have factors like elegance, cleanliness, design model, and lastly the simplicity. In addition, this place has been made simpler to the extent that, young stars can manage to enter and enjoy the use of wireless internet and listen to the latest music.

Key market

Despite the fact that Beano’s café’ is in place, its managerial team had an idea to establish new coffee shop in the country for a considerable amount of time. Consequently, their idea got hindrance by bad luck of them maximizing the marker of Egypt. In addition, their failure depicts in the manner which the managerial phase drives their work. However, the Egyptian market was in operation according to the strategy of the Turkish coffee, oriental café’s and lastly water pipes. On contrary, Beano’s cafe” plan had to introduce a new system that customers were not able to cope with. Similarly, there was high competition from similar coffee shops in the vicinity. Generally, some of the areas that the managerial have to monitor is the place of advertisement and painting it a logo of friendliness to the customers. Fortunately, the café’s managerial part has put in the idea of crayons and coloring of books in aim of attracting more families to visit the place frequently.

Segmentation

Initially, Beano’s café did the rest on alluring the entire market of the Egyptian residents in particular those who were young. Tactically, the managers did target the brand awareness and so the term café’ got attachment to the first beano’s and this did pave way for them. It is notable that during advertisement, Beano’s café’ did use the media, for instance, Nile F.M (100.6) and the Nugoom F.M (104.2 fm).Furthermore, other medias like magazines and newspapers did support the café in to great distances.

Future strategies

Yard by yard, as the café’ develops and focus to its future, the areas that are in identity that should have the managerial attention in order for them to get to its limit is as below:

• The atmosphere of the café’ should develop unceasingly and they have to take into consideration product, staffing and pricing aspects
• Further, they have to invest in wide specks of equipment so that the atmosphere may trigger.

Research has it that, managerial team heed the need to carry out customer survey, and the result did show that 60% of the esteem customers frequently came back to the café’. While 20% did come back because of the good service they were offering and 20% came back in a bait to catch appealing environment.

Customer service delivery

In prominence, customer service came to be a controlling factor to their marketing plan. Coherently, the beano’s had to maintain a high degree of its service as much as the ability to achieve. Mystery shoppers had to come in so that the aim above is in its reality. Alternatively, it was better to know how responsive and speed their staff member are and if they deliver in time (Halborg, 2010, pg 67.).

Responding to customer

As per research, it is evident that most customers did not as if being in wait at Beano’s chain and so did not like the prices. Hitherto, they did feedback by placing more chairs and tables that could control crowd in crowded environments. Despite giving latest music to their customer’s some did not comply with the same and so management did inject in new music in our bit. Eventually, Beano’s café redesign of its logo did a good job since it did market it attractively.

In conclusion, Beano’s café’ is one of the modern café’ in the land of Egypt and so, it did attract the customer in larger numbers. Similarly, the attraction did not lie on its size and modernity, but also the best goods and drinks that did mount the appetite of the customer. Furthermore, many people do like leisure and so where there is music and a good environment for relaxing, automatically many will aspire to get there and catch a glimpse. As above, this did work in Egypt and the Beano’s café ‘did manipulate these phenomena with wisdom. Lastly, congratulation goes to managerial team of the Beano’s café for the effort they put in place.

Reference

Mcgrew, H. & Halborg, A. (2010). Marketing. New York: cengage learning.