Back to School Offer

Get 20% of Your First Order amount back in Reward Credits!

Get 20% of Your First Orderback in Rewards

All papers examples
Get a Free E-Book! ($50 Value)
HIRE A WRITER!
Paper Types
Disciplines
Get a Free E-Book! ($50 Value)

Beverage Marketing and Research, Case Study Example

Pages: 1

Words: 373

Case Study

Successful brands send a consistent message to the consumers through various communication channels including product packaging. Consumers often have particular perceptions about brands and any confusing message may hurt their dedication to the brand. The product packaging doesn’t only help create brand perceptions but also provides a distinctive appearance in a sea of competing products. While it is not uncommon for brands to redesign their packaging in order to achieve more modern image, the packaging redesign should still reflect the brand’s unique personality and provide it an instant recognition. This is why any packaging redesign should be preceded by a comprehensive market research to better understand consumers’ perceptions of the brand as well as their opinions on a potential packaging redesign. Packaging redesign will be a major initiative and any mistakes will not only be costly in financial terms but may also lead to loss of consumer loyalty.

The primary research should be done through consumer focus groups around the country and market research surveys through an independent research agency. Focus groups will help us obtain the qualitative information that surveys often fail to yield. The focus groups encourage the participants to freely express themselves including both opinions and suggestions. If research surveys are carried out by our marketing department, their bias may affect the survey design. An independent research agency will not have any conflict of interest, thus, their marketing research may be more objective.

The secondary research tools that could be employed are social media such as Facebook and experiments with proposed packaging in limited markets. Social media such as Facebook and Twitter could be utilized to interact with the consumers and seek their opinion on proposed packaging through Facebook surveys. A significant proportion of the company’s consumers are users of social media such as Facebook which will provide the company with a cheap avenue to test their initial reaction to proposed packaging as well as seek their ideas. Similarly, introduction of new packaging in limited markets will be a less-costly mistake should the consumers’ enthusiasm turn out to be lower than expectations. Moreover, even the best-designed marketing research may not always yield the right answer, thus, experiment in limited markets will offset the shortcomings of other marketing research tools to some extent.

Time is precious

Time is precious

don’t waste it!

Get instant essay
writing help!
Get instant essay writing help!
Plagiarism-free guarantee

Plagiarism-free
guarantee

Privacy guarantee

Privacy
guarantee

Secure checkout

Secure
checkout

Money back guarantee

Money back
guarantee

Related Case Study Samples & Examples

Supreme Court’s Case of Gideon v. Wainwright, Case Study Example

In the case of Gideon v. Wainwright held in 1963, Gideon, the petitioner, was accused in a Florida state court of a major crime for [...]

Pages: 1

Words: 263

Case Study

O’Henry’s Data Services Balance Sheet, Case Study Example

When doing O’Henry’s Data Services balance sheet adjustment, the following entries are made:   Debit Credit Accounts receivable 2,100   Service revenue   2,100 Accounts [...]

Pages: 1

Words: 217

Case Study

Barclays and the Libor Scanda, Case Study Example

The Libor scandal unfortunately caused some parties to be hurt. Many investors were hurt. Of course during the scandal, the perpetrators benefited from the money [...]

Pages: 1

Words: 372

Case Study

Staying on Target, Case Study Example

In the recent years, Target has performed highly with respect to the firm’s integrated marketing communications strategy. In the physical stores, Target utilizes shelves that [...]

Pages: 2

Words: 649

Case Study

The World of Work: Industrial Society and Human Relations, Case Study Example

The party with stronger bargaining power in the contract is the company for which the employee is working for. The consideration over this matter is [...]

Pages: 2

Words: 654

Case Study

Integrated Talent Management at Aetna, Case Study Example

Aetna is a leader in the healthcare market, employing over 35,000 people. The company found that they were losing more than $1 million daily due [...]

Pages: 8

Words: 2201

Case Study

Supreme Court’s Case of Gideon v. Wainwright, Case Study Example

In the case of Gideon v. Wainwright held in 1963, Gideon, the petitioner, was accused in a Florida state court of a major crime for [...]

Pages: 1

Words: 263

Case Study

O’Henry’s Data Services Balance Sheet, Case Study Example

When doing O’Henry’s Data Services balance sheet adjustment, the following entries are made:   Debit Credit Accounts receivable 2,100   Service revenue   2,100 Accounts [...]

Pages: 1

Words: 217

Case Study

Barclays and the Libor Scanda, Case Study Example

The Libor scandal unfortunately caused some parties to be hurt. Many investors were hurt. Of course during the scandal, the perpetrators benefited from the money [...]

Pages: 1

Words: 372

Case Study

Staying on Target, Case Study Example

In the recent years, Target has performed highly with respect to the firm’s integrated marketing communications strategy. In the physical stores, Target utilizes shelves that [...]

Pages: 2

Words: 649

Case Study

The World of Work: Industrial Society and Human Relations, Case Study Example

The party with stronger bargaining power in the contract is the company for which the employee is working for. The consideration over this matter is [...]

Pages: 2

Words: 654

Case Study

Integrated Talent Management at Aetna, Case Study Example

Aetna is a leader in the healthcare market, employing over 35,000 people. The company found that they were losing more than $1 million daily due [...]

Pages: 8

Words: 2201

Case Study

Get a Free E-Book ($50 in value)

Get a Free E-Book

How To Write The Best Essay Ever!

How To Write The Best Essay Ever!