Brand Followers’ Retweeting Behavior on Twitter, Essay Example

As for the major operations of Staples US, there are three primary branches to which the organization gets its primary profit resources. One is that of the operation of the North American Stores and the online website which basically welcomes a full blown international business operation that caters to worldwide considerations of selling. Another branch of the business is noted as the North American Commercial which provides the largest business-to-business value exchange especially in relation to delivering office supplies to the top Fortune 5000 companies worldwide. The third portal is that of the international connections of the business basically connected to at least 25 countries which basically engages in retail and delivery operations.

From these three particular operations, the organization is able to expand its concept of business development especially in providing the public with what they need and what they expect from the company. Starting out as a simple office-supply store, Staples US is one organization that is able to serve as the epitome of progression among basic organizations that want to make a name and reputation in the industries that they are engaged with. The successful story of US Staples is one that definitely creates a picture of hopeful condition that makes it easier for smaller organizations to make a definite impact on the ways by which the market is able to recognize its presence in the society (Kim, et al, 2014).

Staples US’ operation in both online and offline resources create a massive indication of success for the company especially as they strategically approach the condition of their operation on both aspects of portal of business development. Relatively, in an offline aspect of business operation, the organization made it certain that its locations and its branches’ overall culture of function in the market follows a particular pattern of success; one that would surely create a name for the business.

In the online operations of the organization, being able to present a solid website serves as a relative source of information that buyers and investors need to know about in order to build up trust with the business. Through this portal, the organization is able to create a transparent source of information that would likely invite investors into the picture of engaging in business with Staples US. This gives them a vision of possibilities that are opened for them to embrace especially when it comes to operating at a much larger scale of engagement in business [especially in an international condition of development]. This portal opens up for the creation of a new portal of distinct business operation in the international scale of trade of values and products (Sappington, et al, 2005).

The 25 branches abroad establishes the consideration of the business towards expanding its impact in the market through making sure that it is able to get along with the trend of the international market especially in relation to the different office supply demands that several market sectors particularly consider as essential for their own market function. Following a common culture across all these branches makes it easier for Staples US to make a mark in the industry apart from all other competitors [both in the local and the international scope of operation]. With this approach, the business solidifies its aspect of competitive stand against that of the incoming challengers that offer better product-packages to target buyers.

From this particular point of analysis on the major operations of the organization, Staples US’ primary conditions of business engagements have been proven effective and solid especially in cooperatively making a connection between its online and offline operations all at the same time (Davies, 2008). Distinctively, this is what makes Staples US more effective in facing its primary forms of competitions now and even in the years to come.

References

Kim, E., Sung, Y. and Kang, H., (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior, 37, pp.18–25.

Sappington, D.E.M. and Wernerfelt, B. (2005). To Brand or Not to Brand? A Theoretical and Empirical Question. The Journal of Business, [online] 58(3), p.279.

Davies, G., (2008), Employer branding and its influence on managers, European Journal of Marketing, 42, pp.667–81.