Certech CRM Qualify a Prospect, Assessment Example

Certech is a contract research company that offers numerous services to a number of industries. The company is mainly involved in the chemical industry. However, it has diversified its services to include the food, packaging, [personal care, environment, energy, construction and automotive industries. This makes the company a very diverse organization, dealing with numerous types of clients.

The main activity the organization engages in is contract research. The company has an active and robust research and development (R&D) department whose work is mainly financed by private organizations and companies. However, the company also helps other organizations obtain financial support and grants from the general public as well as other interested organizations. The company also engages in public research for projects that are funded by public authorities. The company also engages in its own proprietary research. Such research is self-funded and are meant to improve the company’s IP portfolio.

Customer relationship management can be crucial in enhancing the company’s activities, especially as pertains to their customers. Owing to the fact that the company does research for numerous clients, who also come from different backgrounds, it is essential that the company adopt CRM and employ an efficient CRM system to help them manage information pertaining to their clients (Goodey, 2013). This will enable the company effectively understand its clients, and their needs by identifying any underlying patterns and trends in the work completed for clients.

In conclusion, Certech essentially requires Customer relationship management to enhance its relations with its clients. The company has numerous clients coming from a wide-range of industries and markets. As such the company requires a system that can effectively collect and manage information pertaining to their clients and the work required for each client.

References

Goodey, P. (2013). Salesforce CRM : the Definitive Admin Handbook. Birmingham: Packt Publishing.

Payne, A., & Pennie, F. (2013). Strategic customer management : integrating relationship marketing and CRM.Cambridge: Cambridge University Press.