Critical Thinking in Consumer Behavior, Essay Example

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Essay

PIZZA case:

  1. Potential Growth Requirement:

Based from the perceptual map created, brand A does have an edge when it comes to the crust it is offered to the public with. Garnering the third rank when it comes to market acceptability, the company could actually make sure that it is able to seek possible ways to respond to what brands C and E are known for and practically go for a better ingredient that could improve its crust creation and integrity for pizza creation.

  1. Reliability of available information:

Considering the information garnered at present, it could be assumed that the data is not yet enough. It would be much helpful if information on how the market responds to ingredient and nutrition factors of the pizza is garnered accordingly to be able to weigh consequences of adjustments relatively.

Perceptual MAP of the Case Scenario:

Perceptual MAP of the Case Scenario

BEER Case:

Based from the perceptual map created, brand C is the closest competitor of brand A when it comes to factors of pricing and lightness of the ingredient used to make the beverage.

On the other end, when it comes to the opportunities open for brand A, developing lightness and exploring the ideal of the consumer that is not met by all the other brands could provide the said brand an edge apart from the others. Threats on the other end could including the pricing range as all three brands belong to close-related price rates in the market.

Matters learned from the Maps: It has been realized that the elements assumed by the market to be important in a brand could decide the competition grid on the marketability of each product among the buyers.

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